Brand New!! Audiences For Fine Art - As Well As How To Engage Them
Friday, 27 September 2019
Art Business and Marketing,
art collectors,
art economy,
art education,
art market,
drawing,
fine art,
painting,
sell art online
Edit
Some of yous may recollect Grayson Perry's Reith lectures where he referenced audiences for the Arts. The 1 that stuck inward my postulate heed was "Fun, Fashion together with Friends".
I've similar a shot discovered the document from which this came. It's a study called "Arts audiences: insight". You tin download the study for free:
According to the Arts Council, it provides
The marketplace segments are listed below. The links inward the titles are to the pages online where yous tin read to a greater extent than virtually them
I've similar a shot discovered the document from which this came. It's a study called "Arts audiences: insight". You tin download the study for free:
According to the Arts Council, it provides
an arts-based division of English linguistic communication adultsEach of the marketplace segments are analysed according to their behavioural habits together with involvement inward the arts.
The marketplace segments are listed below. The links inward the titles are to the pages online where yous tin read to a greater extent than virtually them
 |
| Urban Arts Eclectic |
 |
| Retired civilization vulture |
Highly engaged
Some engagement
 |
| Retired arts together with crafts |
Not currently engaged
- Time-poor dreamers
- A placidity pint amongst the match
- Older together with home-bound
- Limited means, goose egg fancy
Looks similar I'm a traditional civilization vulture with pregnant elements of Mature explorer together with leanings towards "Urban arts eclectic" together with "retired arts together with crafts"
Key findings
The analysis identified xiii distinct arts consumer segments amid English linguistic communication adults. The percentages demo the estimated proportion of English linguistic communication adults inward each segment.
Some engagement
Why non convey a read (it's non long) and:
- check out the audience probable to purchase your fine art - together with what they do, read, think, behave
- then move out what yous are most like!
It sure enough tells yous something virtually where those yous are most probable to purchase your fine art powerfulness last looking for it! It likewise tells both B&M fine art galleries how they should last targeting their marketplace segments
The study indicates that
There is to a greater extent than information
artists together with arts organisations nosotros convey spoken to virtually this enquiry hence far convey said that they powerfulness purpose it to:
- increase collective noesis virtually how people inward England engage amongst the arts – putting private projects into context
- develop potential novel strategies for increasing arts appointment together with expanding audiences
- inform the marketing of existing arts opportunities
There is to a greater extent than information
If yous desire to know to a greater extent than virtually a especial segment, delight become to www.artscouncil.org.uk/audienceinsight, where yous tin find:This is the link to the online quiz which tells yous which grouping yous genuinely belong to.
- online versions of the segment descriptions
- tables amongst to a greater extent than detailed Taking Part survey information on the segment’s sociodemographic profile, arts attendance together with participation patterns together with appointment amongst other cultural sectors together with sport sectors
- suggestions on how this enquiry powerfulness last used
- a technical banking concern annotation amongst farther information on the analytical methodology
- a comprehensive enquiry together with respond section
- an online quiz where yous tin seat which segment yous autumn into
0 Response to "Brand New!! Audiences For Fine Art - As Well As How To Engage Them"
Post a Comment