Picasso The Human Of Affairs - Branding Too The Value Of Art

An article What Picasso Knew: Branding Tips For Artists From An Art Basel Insider yesteryear Allen Adamson, a Contributor to Forbes Magazine provides some useful tips for artists who take away to larn close the human relationship betwixt branding in addition to the value of art.

Pablo Picasso (1962)
(Argentina)
Source: Wikimedia Commons

It highlights Pablo Picasso every bit an creative someone who was non alone a smart creative someone but an sharp businessman. His fame in addition to his wealth came from both. Being an first-class creative someone solitary would non accept allowed him to accomplish the success he did.

I've added a department on Picasso in addition to the fine art business into my website About Pablo Picasso - Famous Artist. This includes links to other data on the meshing close Picasso in addition to his dealings amongst the fine art business.

Picasso in addition to his mastery of branding in addition to the fine art business

Here's a summary inwards my ain words of Picasso's mastery of branding in addition to the fine art business.

Art has value / Art is a business

Art is a trouble organisation - always
An creative someone needs to know the value of their work
sell when you lot take away to non because you lot accept fine art to sell - command the artwork inwards circulation in addition to you lot accept to a greater extent than influence over the value in addition to the price

Branding in addition to art

Thinking close fine art every bit a build is helpful to agreement why some fine art sells - in addition to other fine art does not

brands which succeed are superior inwards some way
art needs to intrigue in addition to communicate inwards a means which adds value
brands which succeed connect amongst collectors
brands amongst unmarried names are slow to remember
brands amongst clear identities are slow to recognise
manage the perception of your build yesteryear the market

What an creative someone needs to know inwards lodge to locomote successful:

Being a proficient painter is a necessary but non sufficient status for beingness a successful artist

art needs to locomote unlike in addition to distinctive
art needs to locomote high lineament in addition to capable of standing the exam of time
the creative someone needs to accept a clear feel of self in addition to what he or she stands for
an creative someone who is prolific inwards his production of fine art does non accept to sell everything he makes when he makes it
always buy the farm on the collectors wanting more

What Collectors desire to know about

Collectors desire to know close "who" produced the art i.e. they desire to know close the brand's "persona"

What is the dorsum story? Is it an interesting in addition to authentic narrative?
Is this creative someone different?
They take away to know your latest word - it's some other chapter inwards the story

Collectors are likewise impressed yesteryear artists who are famous plenty to locomote known yesteryear ane elevate only.

Other Factors critical to an artist's success

These include:

brand placement (ie where you lot exhibit your fine art in addition to for how long) is critical to success.
who fine art is sold to (ie practice they accept status - volition people re-create them?) Finding the correct collectors is critical in addition to having
where fine art hangs (irrespective of whether people tin come across it)
knowing the correct people - an fine art dealer who tin attention amongst both placement in addition to clients tin locomote critical to an artist's success.
how the artist's floor is told - in addition to yesteryear who
keeping command over how fine art is released to the market in addition to the value/price is managed

Isn't it interesting that Picasso was ane of the earliest artists to locomote filmed painting?

and finally......

Here's my latest notice inwards terms of Picasso videos. I propose you lot mute the Cat Stevens soundtrack!