Marketing In Addition To Communication - How Best To Role Facebook Pages Inwards 2015

Are yous concerned near the changes inwards the rules for Facebook Pages beingness introduced inwards Jan 2015?

From January, everybody using a Facebook Page volition demand to come upwards up with novel ways of communicating using Facebook as well as their Facebook Page inwards a way which

engages an audience
stimulates involvement which leads to enduring 'likes' as well as an ongoing following
avoids the Page beingness buried as well as disappearing from the newsfeed of followers due to whatsoever inadvertent breach of the novel rules

Yesterday's post generated a few queries hence I'll attempt as well as address these below earlier going on to review dissimilar ways of doing things.

What this way for artists

Will the novel rules for Facebook Pages receive got a major impact on
the livelihoods of artists, fine art teachers, gallery owners, workshop providers etc?

Every creative mortal promoting their delineate of piece of job organisation or products on Facebook needs to receive got a long hard recollect near whether as well as what they demand to alter to accommodate with the novel rules for Facebook Pages beingness introduced. (see yesterday's post Change inwards Facebook Pages Rules volition deport upon artists marketing their art).

What the novel rules cover

The range of the NEW rules COULD cover:

art for sale (originals or reproductions)
commissions
art exhibitions,
art workshops and
art books
new product/services yous offer

Specifically what the novel rules DEFINITELY INCLUDE are the following. Remember these were identified every bit practices which either people said they actually didn't similar and/or these were the type of posts which people hid or otherwise indicated they didn't desire to run across inwards their newsfeeds.

posts which desire people to purchase a production e.g. a ikon or a workshop. In effect, it seems to me that Facebook recollect "adverts" for products or services which volition generate income ought to hold out paid if yous are using Facebook which is a site which yous pay null to access. My watch correct at nowadays is yous should AVOID:

language such every bit "Buy now" or "Go to wherever to purchase my art" or "sign upwards for my workshop"
posting of links e.g. to an eBay auction or anywhere else yous are selling your art

Posts that force people to learn inwards promotions as well as sweepstakes with no existent context. The clue hither are the words "no existent context".

Do non brand your Page a "gaming" site with offers as well as promotions which are OTT.
Always brand whatsoever promotion 100% relevant to the stated utilisation of the Page e.g. an fine art magazine running a contest for artists whose fine art was going to hold out featured inwards "Top paintings of 2014" who were hence going to hold out featured inwards an article inwards the magazine would, inwards my opinion, hold out OK.
My advice would hold out to:

avoid sharing offers made yesteryear others which are specific to their sites but non yours
avoid sharing whatsoever tertiary political party content relating to competitions or sweepstakes
whatever the content if it looks "pushy" and/or "in your face" avoid it as well as do NOT share

Posts that reuse the exact same content from ads - if the content is inwards an bring upwards hence it can't hold out on a Facebook Page.

I recollect this is Facebook trying to "nab" people who start of advertising to learn their follower numbers upwards - hence they halt paying for their adverts as well as ship on using the content from their adverts.
However what's strange near this is it mightiness move against Facebook. Who at nowadays is ever going to include whatsoever text or links inwards an bring upwards if this way they volition never ever hold out able to utilisation them over again on Facebook? Why would anybody ever utilisation their studio or gallery cry and/or a website link inwards an advert?

Marketing & Communication - 10 Tips for using Facebook Pages inwards the future

I've been thinking near what opportunities rest for people to hold to utilisation a Facebook Page to marketplace their fine art inwards 2015 as well as below I receive got 10 tips for how best to approach marketing as well as communication inwards 2015 - as well as how best to utilisation your Facebook Page inwards the future.

1. Get your caput around "Marketing"

Marketing fine art is non selling fine art nor is it advertising fine art - but it does include both these activities amongst a broad gain of other approaches.

Marketing is a whole gain of activities which cumulatively outcome inwards people becoming predisposed to purchase your product. So start finding out near the other ways yous tin marketplace your fine art as well as rest 'bona fide' on your Facebook Page. (some suggestions below)

If yous are inwards delineate of piece of job organisation every bit an artist, fine art gallery, fine art instructor or whatever yous demand to empathise that generating income is near a lot to a greater extent than than advertising as well as selling direct.

Remember that the Facebook Definition of "promotion" is advertising via Facebook.

My watch is yous tin hold to utilisation your Facebook Page for Marketing inwards an indirect feel (ie NOT "in your face") BUT yous won't hold out able to include straightaway marketing content e.g.

which is effectively an advertisement
or has been an promotion inwards the past
or is the type of post which people actually dislike e.g. OTT straightaway selling/promotion

Hence yous MUST recollect really carefully near the best location for dissimilar marketing activities. It is really definitely best to OWN the sites where yous utilisation straightaway marketing inwards an overt as well as explicit way.

So out of your website, weblog or newsletter - or Facebook - which is the best house to:

host promotions re selling art?
place advertisements for where your fine art sells?
host as well as deal a drive to drive traffic to your website / house where yous sell fine art or services to artists?

2. Study the Facebook Guidance

the changes inwards the rules for Facebook Pages beingness introduced inwards Jan Marketing as well as communication - how best to utilisation Facebook Pages inwards 2015

Facebook: What are the most engaging types of Page posts?
Guidance from the Facebook website every bit to posts which are OK on Facebook Pages inwards 2014
Will the guidance on Facebook offers hold out the same inwards Jan 2015?

You tin assist your Page posts receive got a amend adventure of beingness shown inwards News Feed yesteryear creating high-quality posts as well as engaging with your audience.

It's clear to me that some people volition demand to read what Facebook says inwards its guidance.

Unfortunately at the 2nd the guidance on what yous tin as well as cannot post on your page tin hold out hard to find (see the higher upwards paradigm of Facebook guidance)
the guidance too identifies every bit "good practice" something which is going to learn your Page buried if yous follow that do inwards future.
So start mugging upwards on what I assume volition hold out novel Guidance to hold out published inwards Jan which volition brand the province of affairs clearer.

3. Fix upwards your Profile

If yous desire people to uncovering yous as well as your art, hence yous demand to tell them how to do this.

You cannot tell people inwards a post - that would hold out similar an advert
You tin tell people inwards your profile - learn as well as cheque your profile at nowadays as well as run across how many of your "need to know about" websites receive got their URLs included.
On the Page Info of your Facebook Page Profile yous tin include:

your Facebook address
html for whatsoever RELEVANT website or weblog inwards the fellowship overview
your website
plus I've got my weblog inwards the "Founded" department - but hence it does learn dorsum to 2005!
a brusque description of your business (limit 155 characters)
Use the long description every bit they advise for your type of Page

if your Facebook Page relates to a PLACE ie a studio or gallery hence yous volition able to include the address as well as telephone issue as well as a Facebook Map of its location
if your Facebook Page relates to a BOOK hence it tin include the ISBN as well as other publication details on the About Page

4. Always Stay Relevant

This 1 is actually important. You are much less probable to hold out seen every bit a site which people don't similar (ie unfollow) if yous stick to your chosen theme as well as DO NOT ALLOW whatsoever other dependent plain affair to learn into your tidings feed.

So, for example, on my Making H5N1 Mark Facebook Page I volition aim for a really proficient lucifer betwixt my Making H5N1 Mark blog. Making H5N1 Mark has ever been a house were tidings near artists, fine art exhibitions, fine art competitions, fine art societies, fine art teaching etc have been highlighted as well as I volition hold to do to a greater extent than of the same. However inwards the hereafter I'm probable to hold out much to a greater extent than circumspect near highlighting whatsoever special offers yesteryear fine art suppliers every bit that's non the focus of my blog. I won't ever hold out maxim that an creative mortal has move for sale.

5. Watch your language

Do NOT indulge inwards whatsoever DIRECT SELLING or promotion of your ain fine art or an exhibition / workshop or mass yous are associated with on your Facebook Page.

If it looks as well as sounds similar an promotion hence it shouldn't hold out on your Facebook Page.

Instead recollect of ways of indirect selling. Make certain that your linguistic communication focuses on raising awareness inwards a moderate way. For example:

Remind people near an upcoming exhibition - yesteryear showing yous getting cook framed move cook to learn - or the goal outcome of a lot of framing.
Show people enjoying themselves at your workshop
Highlight artists whose move is inwards your exhibition or book

6. Focus on engagement

If yous do an interesting Page hence you'll uncovering people volition desire to sign upwards for it- as well as won't enshroud or ban posts from you.

Make posts near your ain finished move to a greater extent than infrequent.
Keep the activities of household unit of measurement as well as friends for your Personal Facebook Account - unless of class they are business office of the business
Talk near your approach and/or processes for making art. Possible topics include:

things yous are interested inwards (especially those that yous depict or paint);
your artistic physical care for e.g. a video of how yous work
a word of the paints your favour as well as why - with pics
a word of how yous similar to frame your paintings - as well as why - with pics

7. Use Insights to position posts which learn proficient levels of engagement

I personally uncovering Insights fascinating inwards damage of telling me what people similar or dislike. I've ever used statistical review to inform what I write near as well as I ever brand a dot of checking out the reception of whatsoever novel sort of post.

Why non accept a snapshot at nowadays of your baseline of "reach" as well as "engagement" hence you've got a footing for measure the functioning of your page inwards Jan every bit the novel rules start to hold out implemented.

If you're non yet inwards the habit of using Insights, I advise yous start reviewing them if yous desire to maintain an active as well as engaging Facebook Page inwards the future.

8. Use e-mail marketing to promote your successes

People who signed upwards to your e-mail newsletter desire to take away heed near yous as well as your fine art or fine art services. They've given yous permission to boast near successes or to percentage what novel products yous receive got got available.

Make certain yous straightaway your attending to edifice your e-mail newsletter as well as using this for active straightaway marketing material

9. Use other social media sites

There's a lot of merit inwards the sometime maxim "Don't position all your eggs inwards 1 basket". It's ever a large error to rely on whatsoever 1 site to assist yous generate most of your income.

You should receive got a portfolio of channels through which yous tin communicate as well as learn results. All of these demand to hold out regularly tested hence yous are ever clear every bit to which site gives yous the best results as well as where your attempt is best employed. This is simply touchstone operating physical care for when marketing - but it's sometimes really slow to forget if you're non hence experienced inwards marketing as well as 1 site is giving yous really proficient results.

10. Don't forget the value of a Press Release

For those who are non experienced inwards writing a Press Release (believe me I know a LOT of people aren't judging yesteryear the ones which learn sent to me!) yous mightiness desire to attempt checking out my Making H5N1 Mark Guide The fine art of writing a press release.

The Art of Writing H5N1 Press Release
copyright Katherine Tyrrell

H5N1 carefully worded as well as targeted Press Release tin enhance your profile inwards your habitation surface area as well as generate traffic for your artwork, exhibition, opened upwards studios, commissions etc.

Then yous tin hash out the beneficial impact on Facebook without breaching the rules!

Note: I've been writing near Facebook for a long fourth dimension - as well as am a long term user 0- silent I am non Facebook as well as my opinions are simply that - opinions. Always read what Facebook has to say for the definitive guidance - because I may receive got got something wrong!