Poll Results: The Best Method Of Promoting Fine Art Sales

For some curious reason, The Making Influenza A virus subtype H5N1 Mark Poll for September which asked "What's the Best Method of Promotimg Art Sales" got a very depression reply rate.

The alone argue I tin give the axe mean value of is that people perhaps didn't appreciate the distinction inwards marketing that I was drawing between:

• the best PLACE to sell fine art (covered inwards the August Poll); and
• the best agency to PROMOTE art.

They're genuinely ii dissimilar topics - inside a model of marketing (The 5Ps of the Marketing Mix - run across below) which suggests that in that location are a publish of dissimilar considerations which demand to endure taken concern human relationship of when marketing anything.

Below I render the results of the poll in addition to and so instruct on to highlight the distinctions betwixt where you lot sell your fine art in addition to how you lot promote that sale.

Bottom employment - artwork does non sell only because it gets hung on the wall of a gallery or posted to your weblog or an auction site.  First you lot possess got to instruct people to await at it in addition to to bring out it attractive.

Results of the Poll

Only 22 responded to the September Making Influenza A virus subtype H5N1 Mark Poll.  The results are suggestive of expert practices.

The superlative iii methods of promoting fine art sales lean towards the traditional (within the context of recent developments closed to social media):

• via give-and-take of mouth (collectors in addition to family/friends) used past times over a third
• on the Internet via their ain weblog or website - 1 time again used past times over a third
• around a 3rd purpose cards to remind people nearly their art - either concern cards or Christmas cards

Both Twitter in addition to Facebook were inwards the bottom one-half of the responses - every bit was advertising.  

It was hard to notice whatever divergence betwixt artists who sold via galleries in addition to those who sold straight to their customers in addition to clients.

The 5Ps of the Marketing Mix


What are the 5Ps?

The five Ps are:

• Product - the attributes of what you lot are trying to sell (eg a painting) which instruct inwards unique in addition to of value to others. 
• Price - how you lot cost the production (or artwork) so it's competitive inside the context of  prevailing prices asked for like products inside the marketplace -ie how you lot purpose cost so what you lot are marketing attracts interest from potential buyers.  
• Place - where you lot sell a production or service.  In the instance of fine art this references whether you lot sell it inwards an art gallery  an fine art fair, your ain studio, via an online gallery or through your ain website or blog
• Promotion - how you lot nation the marketplace nearly the features in addition to benefits of a production or service in addition to how a client tin give the axe realise these for themselves.
• People - who handles communications nearly the production or service inwards exchanges betwixt the house it is sold in addition to the individual who purchases it

How does this apply to an artist?

So, for example, if you're primarily selling your artwork via your blog:

• the house where you lot sell fine art is your blog.  
• the advertisement you lot purpose would hence endure tailored to the house of sale.  In the instance of a weblog this mightiness involve
• the shout of the blog
• the pattern in addition to await of the weblog (its "brand image")
• the text in addition to icon you lot purpose to depict in addition to demonstrate people your artwork
• alt tags for images
• writing a unique search description for Google for each post (see How to do a 'search description' for your Blogger post)
• other mechanisms you lot purpose to promote your artwork beingness institute past times other people eg  posting a link to the weblog postal service on Facebook.

The bottom employment is that promoting fine art goes agency beyond only having a weblog or website.

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