Audiences For Fine Art - As Well As How To Engage Them
Thursday, 26 December 2019
Art Business and Marketing,
art collectors,
art economy,
art education,
art market,
drawing,
fine art,
painting,
sell art online
Edit
Some of you lot may remember Grayson Perry's Reith lectures where he referenced audiences for the Arts. The ane that stuck inward my heed was "Fun, Fashion as well as Friends".
I've immediately discovered the document from which this came. It's a study called "Arts audiences: insight". You tin download the study for free:
According to the Arts Council, it provides
The marketplace seat segments are listed below. The links inward the titles are to the pages online where you lot tin read to a greater extent than close them
I've immediately discovered the document from which this came. It's a study called "Arts audiences: insight". You tin download the study for free:
According to the Arts Council, it provides
an arts-based partition of English linguistic communication adultsEach of the marketplace seat segments are analysed according to their behavioural habits as well as involvement inward the arts.
The marketplace seat segments are listed below. The links inward the titles are to the pages online where you lot tin read to a greater extent than close them
 |
| Urban Arts Eclectic |
 |
| Retired civilization vulture |
Highly engaged
Some engagement
 |
| Retired arts as well as crafts |
Not currently engaged
- Time-poor dreamers
- A placidity pint with the match
- Older as well as home-bound
- Limited means, cypher fancy
Looks similar I'm a traditional civilization vulture with pregnant elements of Mature explorer as well as leanings towards "Urban arts eclectic" as well as "retired arts as well as crafts"
Key findings
The analysis identified thirteen distinct arts consumer segments with English linguistic communication adults. The percentages present the estimated proportion of English linguistic communication adults inward each segment.
Some engagement
Why non accept a read (it's non long) and:
- check out the audience probable to purchase your fine art - as well as what they do, read, think, behave
- then piece of employment out what you lot are most like!
It sure as shooting tells you lot something close where those you lot are most probable to purchase your fine art mightiness endure looking for it! It likewise tells both B&M fine art galleries how they should endure targeting their marketplace seat segments
The study indicates that
There is to a greater extent than information
artists as well as arts organisations nosotros accept spoken to close this inquiry hence far accept said that they mightiness operate it to:
- increase collective noesis close how people inward England engage with the arts – putting private projects into context
- develop potential novel strategies for increasing arts twenty-four hours of the month as well as expanding audiences
- inform the marketing of existing arts opportunities
There is to a greater extent than information
If you lot desire to know to a greater extent than close a exceptional segment, delight become to www.artscouncil.org.uk/audienceinsight, where you lot tin find:This is the link to the online quiz which tells you lot which grouping you lot genuinely belong to.
- online versions of the segment descriptions
- tables with to a greater extent than detailed Taking Part survey information on the segment’s sociodemographic profile, arts attendance as well as participation patterns as well as twenty-four hours of the month with other cultural sectors as well as sport sectors
- suggestions on how this inquiry mightiness endure used
- a technical banknote with farther information on the analytical methodology
- a comprehensive interrogation as well as response section
- an online quiz where you lot tin seat which segment you lot autumn into
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