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Brand New!! Reviewing Fine Art Work Organisation Inwards 2011

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This post is the 2nd component of an annual "who's made a grade this year?" review of fine art from the perspective of an independent fine art blogger  (Yesterday I posted Reviewing Art on the Internet inward 2011 which looked at it from an private artist's perspective)

This post focuses on a macro perspective on the reason of fine art inward 2011 in addition to my perspective of how the business concern of fine art changed inward 2011.  It covers:
  • the fine art economic scheme - a macro perspective
  • art media in addition to genre
  • art galleries in addition to museums
  • selling fine art online
  • art shops in addition to fine art supplies
I appear at what happened to my fine art predictions for 2011, seat what I missed in addition to outline my predictions for 2012.

While I essay to accept a global perspective, inevitably my analysis is biased towards
  • the UK. 
  • business in addition to the to a greater extent than fiscal aspects of art.

Other Reviews of Art

If you've written a review of fine art or fine art blogging inward 2011 delight do permit me know in addition to I'll reference it  on this weblog inward the foremost "who's made a grade this week?" of 2012.

If you lot similar reading virtually what the yesteryear yr looked similar inward previous years essay checking out my previous "who's made a grade this year?" posts every bit follows:
On to the review!

The context for 2011 in addition to 2012

Before I start, it has to endure said that economical context has proved to endure really of import inward 2011 in addition to at that topographic point is every argue to think that this volition locomote along into 2012
Recovery derailed volition almost for certain endure the story of 2012
The Telegraph - Predictions for 2012: economical recovery
The economical recovery has faltered.  The sovereign debt crisis inward Europe is generating the evolution in addition to approving of austerity budgets. Unemployment is rising in addition to fifty-fifty bankers are getting made redundant!

The chances are that this volition locomote along to receive got an adverse impact on growth in addition to hence the willingness of people to spend. Even those inward jobs in addition to alongside few coin worries are outset to comport inward a cautious way.

The preoccupation of many artists inward 2011 has been on disappearing sales.  Artists who receive got sold consistently good inward the yesteryear receive got seen their exhibitions do less good than usual, galleries locomote along to close, sales dry out upwards in addition to their income takes a massive knock-back.  For others, 2011 has non been 1 of their ameliorate years in addition to at that topographic point is some optimisim silent or so - even so this is also tinged alongside the recognition that the electrical flow province of affairs may drag on for years.

On the other paw at that topographic point are silent artists who are selling in addition to there's a demand to larn why they're having a unlike experience inside the electrical flow context.

I'm hoping to develop a serial of posts inward 2012 which laid about to appear at what industrial plant in addition to what doesn't inward terms of marketing art.  If you lot receive got goodness tidings to part delight acquire inward touch!

The Art Economy - a macro perspective

Art is non divorced from the residual of the economic scheme - no affair what some commentators say.  That's peculiarly truthful at the high street level.

My predictions for 2011 - in addition to what genuinely happened

The major number for 2011 was the loss of world funding due to the budget adjustments which had to endure made for all the coin which was pumped into shoring upwards the banks. The bankers silent acquire their bonuses in addition to nosotros acquire the austerity budgets and service cuts!

My ain feeling is that towards the terminate of 2011, the fine art economic scheme woke upwards to the fact that much of the civilised reason is heading into the 2nd component of a double dip recession.  That's if it isn't already here.

This fourth dimension or so 1 gets the sense that people sympathise that recovery is non going to endure fast.  That's partly because at a macro degree the sovereign debt crisis inward diverse prominent countries is disturbing.  When the credit rating agencies start talking virtually reducing the credit worthiness of of import countries nosotros should all endure worried!
  • 2011 PREDICTION: Government plans for the Arts volition endure developed in addition to refined.  Government Budget cuts volition encounter a major revision of priorities for world funding of the arts inward the UK.   ACCURATE
    • I correctly predicted that inward the U.K. nosotros would acquire taxation changes to build it easier to back upwards the arts. Announcements were made virtually plans to simplify gift assist in addition to cut down inheritance taxation for those who pledge 10% or to a greater extent than of their legacy to charitable or cultural organisations. The authorities also started to consult on making gifts of fine art taxation deductible.
    • We started the yr alongside everybody knowing funding for fine art via grants would endure slashed.  The Arts Council had to alive alongside a 30% slashed from its budget in addition to piece of work out which organisations inward the U.K. would acquire funding inward 2011 - the large enquiry was who would lose out.  March provided the answers.
    • Leadership was identified every bit lacking.  The Parliamentary Select Committee on Culture criticised the Arts Council for "spending far likewise much on itself" - Arts Council told to sell off masterpieces inward damning study yesteryear MPs.  Other reports indicated that the Arts Council lacked the competence to commission in addition to fund major projects - and compounded this yesteryear ignoring adept advice.  It's genuinely non the way to endear yourselves to a authorities when budgets are tight or to provide leadership for other arts organisations.
ACE ignored the fact/didn't interrogate the fact that both the concept in addition to the leadership of the projection was inadequate. They gave it enormous sums anyway; but in addition to so found themselves so sucked inward that they almost felt they had to build the Public succeed at whatever cost – which was impossible, given the flawed set-up.
    • The winners in addition to losers at a regional degree inside the U.K. were announced at the terminate of March.  Around virtually a quarter of losers were located inward London.  The offset was that an average of solely 15% was taken from front end draw organisations (with the residual coming from overheads in addition to dorsum business office functions) in addition to 4 yr funding guidelines were announced for the foremost time.
Tate Great Britain - The Home of British Art
  • 2011 PREDICTION: Philanthropy is the major novel topic in addition to the lift of the game inward monastic tell to secure funds for fine art institutions in addition to activities.  ACCURATE
    • The U.K. displayed ii opposing views to sponsorship inward 2011.  The Government encouraged fine art to locomote later on corporate sponsorship due to the budget cuts.  While others opined that sponsorship funding for fine art yesteryear "bad" companies/banks should endure rejected
    • 2011 was supposed to endure a yr of corporate philanthropy in the UK.  The aim was to halt the reduction inward giving to the arts experienced inward recent times.  The authorities wanted organisations to locomote later on fit funding alongside Michael Portillo inward accuse of the novel scheme (which powerfulness explicate why I hold seeing him inward galleries!).  I've non seen a lot of evidence that this scheme is a success every bit yet.  Instead what I receive got seen is a number of companies failing to locomote along existing sponsorship arrangements or pulling out of sponsorship of exhibitions/prizes at a tardily stage.
    • Personally I think to a greater extent than endeavour should endure employed inward getting "bad" companies to redeem themselves through extracting lots MORE funding out of them for art!  I am absolutely at 1 alongside sentiment expressed yesteryear Jonathan Jones (Jonathan Jones on Art) inward relation to the notion that BP should non endure allowed to sponsor fine art - Slick fine art sponsorship: why shouldn't BP pour petroleum coin into the Tate?  Art has always needed the sponsorship of the rich in addition to the powerful.   However the rich in addition to powerful do non ever comport good or do goodness things.  Should nosotros so reject their coin until they start behaving?  My ain sentiment is that those who desire to halt sponsorship yesteryear banks etc should seat where the replacement funding is going to come upwards from or what should endure cutting because the sponsorship funds are turned away.  Additional fund for certain won't endure coming from the taxpayer.
While protests or so the reason this year, from Wall Street to Tahrir Square, receive got picked the right causes in addition to enemies, the BP fine art induce is mistargeted, misconceived in addition to massively self-indulgent.
Prospects for 2012
  • 2012 PREDICTION:  The double dip recession volition build it (if it hasn't already) in addition to may good locomote along all year.  That's when it gets bad (2008), gets ameliorate in addition to and so gets bad again.  We're immediately entering the 2nd circular dip of depression. My gut experience is that this could endure a long 1 alongside a like shooting fish in a barrel recovery.
    • Current indications are that it's going to endure affecting far to a greater extent than people this fourth dimension around.  Growth has slowed in addition to volition technically locomote negative growth during the recession.  Unemployment has already started to ascent significantly.  The lack of spending inward countries alongside austerity budgets volition impact on those who furnish goods in addition to services to them (hence the notion of "we're all inward this together").
    • In terms of retail, it's expected that high street shops in addition to those selling non-essential items volition hitting a bad patch early on inward the New Year.  There's every peril that later on credit bill of fare bills for Christmas arrive, those retailing fine art volition notice it bleak from Feb onwards.  The chief job at the minute is nobody is confident every bit to when this volition end.
    • The recession volition also bear upon the confidence of those non yet direct affected. My sentiment is that it's highly probable that at that topographic point volition endure an emphasis on people beingness careful
    • At the same time, those silent able to purchase "affordable art" may demand a piffling assist to present them how it tin endure affordable
  • 2012 PREDICTION:  Sales at the top degree volition endure "bumpy" Sales at the top degree of the economic scheme - via the major fine art auctions - receive got been strong for most of the yr but at that topographic point are signs that the urge to pass is receding.  In the latter component of the yr industrial plant yesteryear really pop contemporary artists receive got NOT reached reserve prices at auction which would receive got been no job a curt spell ago.  Maybe the double dip recession is outset to impact on the wealthier members of society?
  • 2012 PREDICTION:  Sponsorship volition locomote along to endure a victim of "downsizing" yesteryear smaller companies.  It may good endure that your fine art gild or local exhibition volition endure in addition to you lot likely demand a programme for "what if".
  • 2012 PREDICTION:  Lots of endeavour volition endure applied to working out how to build it like shooting fish in a barrel for people to pay.  For example, paying a pocket-size amount each calendar month is a lot easier to do than to pay out the total cost of a painting.  
  • 2012 PREDICTION:  There volition endure to a greater extent than emphasis on preparation people inward how to generate funds.  It's finally been recognised that the argue some organisations don't do it likewise good is that they don't know how to.  Arts & Business seems to endure doing a goodness task of offering toolkits in addition to preparation for those who demand to acquire a lot ameliorate at supporting fine art inward Earth sector.  Hopefully they'll also give some thought to how they tin assist private artists
Art Media in addition to Genre

My predictions for 2011 - in addition to what genuinely happened
  • 2011 PREDICTION: Sound fine art volition locomote to a greater extent than popular UNSURE I genuinely receive got non got a clue virtually this one.  I've non heard a lot virtually audio fine art inward 2011 ;)
  • 2011 PREDICTION: There is a renewed involvement inward crafts in addition to heritage art.  ACCURATE Grayson Perry has had a really successful exhibition at the British Museum in addition to some considerable exposure inward the media.  
  • 2011 PREDICTION: Specialist genres volition locomote along to endure relatively stable inward terms of sales. PARTIALLY ACCURATE.   This was a repeat of my prediction for 2010 in addition to 2011. Certain genres (wildlife art, animate beingness art, botanical fine art in addition to miniature art) all receive got an established collector base of operations who are passionate virtually the art. My ain observation (I appear at ruddy spots!) would tend to advise that it's proving to a greater extent than hard to fit yesteryear sales records - although exhibitions dedicated to a genre are typically silent doing ameliorate than other types of art.  Those who jealously guard their mailing lists of yesteryear purchasers in addition to cosset them alongside Buyers' Previews seem to do rather better.
  • 2011 PREDICTION: Fewer commissions for portraits of individuals associated alongside publicly funded institutions.  UNSURE The commissioned paintings I saw inward 2011 were the outcome of commissions mainly undertaken prior to electrical flow concerns virtually the double dip recession in addition to the funding cuts.
  • 2011 PREDICTION: Some artists selling paintings inward the £10,000 - £20,000 may experience the pinch.   UNSURE  What I receive got seen instead is a lot of cost hikes yesteryear artists who receive got historically charged less.  It took me a spell to piece of work out what was going on.  I'm assuming this results from a loss of sales in addition to a strategy for continued income.  I'm seeing to a greater extent than than a few Artists who ordinarily cost nether £1,000 in addition to betwixt £1-5k immediately pricing good inward a higher seat yesteryear prices.  The strategy seems to endure to build their fine art appear to a greater extent than similar fine art which should endure bought yesteryear rich people. They're trying to displace away from those whose assets in addition to incomes are currently beingness squeezed in addition to are instead chasing the wealthy collectors who won't purchase inexpensive art.
  • 2011 PREDICTION: Paintings volition locomote bigger in addition to to a greater extent than colourful again. The theory is that fine art which incorporates warm / sunny / experience goodness colours helps to build people experience goodness in addition to hence is to a greater extent than probable to sell.  ACCURATE  Feel goodness fine art definitely sells.  One of the prime number examples for me was a lovely sunny Bonnard which I sketched at Christies - which went for a tape price.  I've also seen much larger in addition to to a greater extent than colourful paintings at some fine art gild exhibitions.  Exhibitions of pocket-size pieces inward tiresome colours are depressing - in addition to nobody buys.  
  • 2011 PREDICTION: Works on newspaper - peculiarly high lineament fine fine art printmaking - volition do well. ACCURATE  
Prospects for 2012

This is a review of the business concern of fine art - hence predictions do non relate to those who make fine art for their personal pleasance in addition to receive got an income or other back upwards independent of whatever turn a profit they generate from their art.

2012 PREDICTION:
  • 2012 PREDICTION:  Artists volition locomote along to focus on trying to notice dependent area affair in addition to formats that people volition purchase on a consistent basis. eg Small fine art doesn't seem to endure solution unless you lot generate regular sales.  Small fine art which demonstrates science holds to a greater extent than appeal to the wealthier collector
  • 2012 PREDICTION:  More artists volition demand to analyse the existent costs in addition to benefits of unlike media in addition to formats.  Artists can't afford non to know what form of render they acquire on the unlike types of fine art they generate.  The aim volition endure to notice which approaches involve them inward virtually giving work away for gratis (after all relevant costs are counted) in addition to which generates the best render in addition to to the lowest degree peril for the amount of fourth dimension in addition to endeavour in addition to materials invested.
Art Galleries in addition to Museums

My predictions for 2011 - in addition to what genuinely happened

I predicted that technology scientific discipline in addition to galleries would acquire cosy however progress has been painfully slow.  Which is surprising given how fast other areas of the economic scheme receive got grasped that the whole reason is going online - in addition to huge numbers are online in addition to mobile.

I'm left feeling that retail galleries lack expertise for retail inward the 21st century and demand technical assist to acquire them gear upwards alongside basic social media.  Which represents income generating potential for the creative someone who's also a techie.
  • 2011 PREDICTION: iPad portfolios  PARTIALLY ACCURATE - I've for certain seem to a greater extent than artists using an iPad every bit their portfolio - but I don't think this notion of a beautiful in addition to really portable portfolio has caught on every bit yet.  It industrial plant the other way circular likewise - galleries showing artists the unlike ways they tin hang a gallery.
  • 2011 PREDICTION: more in addition to to a greater extent than fine art gallery blogs  PARTIALLY ACCURATE - The notion that a weblog is simply an online version of a gallery newsletter has non yet caught on.  However the to a greater extent than contemporary in addition to switched on Museums receive got developed a weblog eg Turner Contemporary inward Margate.  I think the job powerfulness prevarication alongside competence or so technology scientific discipline inside galleries!   Where it exists progress is beingness made in addition to I'm hearing anecdotes which advise goodness things plough over every bit a result.  It's hard to encounter how progress volition endure made inward galleries that lack the confidence in addition to the competence to write a blog.
  • 2011 PREDICTION: more dedicated exhibition blogs which characteristic fine art in addition to artists inward private weblog posts.  PARTIALLY ACCURATE - Galleries that receive got switched on to the opportunities offered for dynamic marketing are doing it.  A goodness lawsuit is the previews artists on a weblog prior to an exhibition and also writes virtually their piece of work after an exhibition or fine art fair inward terms of piece of work which attracted particular attention.  It all helps to warm upwards the collector!
  • 2011 PREDICTION: more actual/virtual exhibitions: to a greater extent than exhibitions which are on display inward the gallery in addition to online at the same time PARTIALLY ACCURATE - I'm seeing this to a greater extent than in addition to to a greater extent than even so it's far from universal
  • 2011 PREDICTION: more smartphone/iPad apps for major fine art museums in addition to galleries PARTIALLY ACCURATE - 1 time again steady progress but it's far from routine.  Also museums in addition to galleries demand to annotation that to endure effective they must make an iPhone AND an android version.  
What I missed:

Some major novel regional galleries - both designed yesteryear David Chipperfield - in addition to both totally switched on to the novel way inward which people relates to organisations in addition to cultural opportunities.  The switch away from London towards funding regional fine art galleries makes consummate sense if the ii below are anything to locomote by.  Importantly it also recognises the orbit that Art has to convey a existent economical do goodness to an area.  They seem to laid a goodness example.
What I missed
  • the large force to digitize the authorities fine art collection in addition to other collections.
Prospects for 2012

The recession is both a threat in addition to an opportunity.  Riding out the waves of the double dip recession requires a disposition to think strategically in addition to implement meaning modify to gear upwards for a novel business concern model.  The degree of sovereign debt crisis agency that a recovery inward the economic scheme may endure a long way off.  The consensus seems to endure that the story of 2012 volition endure virtually how economical growth fails to materialise in addition to the economical recovery .
  • 2012 PREDICTION: Essentially business concern every bit green but to a greater extent than so in addition to alongside a particular emphasis on beingness cost-effective.  Prestigious / publicly funded museums in addition to galleries will 
    • pursue blockbuster exhibitions.  There's aught to a greater extent than satisfying for a major gallery in addition to so to receive got all your bookable tickets sell out fast
    • increase charges for special exhibitions - my sentiment is we've seen a meaning increment this year
    • keep costs downwards yesteryear repackaging the in-house collection every bit an exhibition - in addition to and so charging people to encounter it!
    • continue the existing pattern of partnerships alongside other museums to defray costs in addition to improve the lineament of exhibits
    • promote bookable exhibitions.  This is seen every bit a way of reducing the crunch which exhibition visitors receive got experienced on occasion inward the past.  It also agency that they acquire the cash period of time going early on which helps to absorb the costs of expensive exhibitions.
    • pursue all avenues for generating additional income from associated activities or merchandising
    • reduce crime in addition to the theft of artwork
  • 2012 PREDICTION: to a greater extent than fine art volition endure sold through dedicated fine art fairs and to a greater extent than artists volition aim to link upwards alongside one. The fine art fairs are pop alongside collectors, they acquire to encounter a lot of fine art inward 1 time place.  While they receive got their ups in addition to downs I've heard goodness things this yr from artists who receive got been exhibiting at the ameliorate calibre ones.  Good galleries immediately compete for a seat at the goodness fairs.
  • 2012 PREDICTION: to a greater extent than galleries volition unopen but to a greater extent than artists may start selling fine art on the high street. Gallery closures volition endure driven yesteryear collectors preferring fine art fairs, the decline inward footfall on the high street in addition to the fact that people are beingness really careful alongside their cash.  Sales receive got dropped significantly for many artists.  However initiatives to regenerate the high street inward the UK may good assist fine art galleries and/or artists alongside imagination in addition to the gumption to "have a go".  These are the fundamental recommendations.  The notion that it should endure easier for people to locomote marketplace traders offers 1 choice for the sale of fine art - every bit does the imaginative exercise of empty shops.
  • 2012 PREDICTION:  more galleries volition locomote online in addition to to a greater extent than fine art volition endure digitized - it's 1 way of cutting costs
  • 2012 PREDICTION:  a few galleries volition laid about to explore the latest characteristic of retail marketing ie multi-channel marketing (eg encounter it online, monastic tell it in addition to pick it upwards inward the store of your choice OR encounter it inward a store in addition to monastic tell it in addition to receive got it delivered to your home).  My gut instinct says that this is a goodness thought for fine art - but likely rather hard to do well.  
  • The major fine art competitions in addition to national fine art societies volition demand to piece of work hard at reducing exhibition costs for artists if the exhibit is at some distance from home.  To endure successful exhibitions demand goodness lineament fine art in addition to for artists to build submissions they demand to receive got a sense they are non wastng money.  New initiatives at the terminate of 2011 appear promising - especially screening of entries via digital paradigm - but there's orbit to do more
The bottom draw for whatever creative someone looking for a gallery should endure to enquire these questions:
  • Is it technologically competent?  Does it receive got a decent website?  Does it receive got a blog?
  • Does the gallery marketplace online inward a way which volition attract repeat visitors eg opportunities to subscribe; regular weblog posts; posts which give customers insights into the artists way of creating work
  • Does it locomote to goodness lineament fine art fairs?
The Making Influenza A virus subtype H5N1 Mark Poll (August 2011)
What's the chief way you've sold fine art inward the finally 12 months?
(right click the paradigm in addition to opened upwards inward novel tab to encounter a larger image)
Selling Art Online

See What's the MAIN way you lot receive got sold fine art inward the finally 12 months? (Poll results)

My predictions for 2011 - in addition to what genuinely happened
  • 2011 PREDICTION: Regulation volition acquire to grips alongside business concern practices online - improving compliance alongside taxation constabulary in addition to reducing the orbit for lost taxation - I've non heard anybody moaning so I'm wondering whether the taxation people receive got bigger fish to fry!
  • 2011 PREDICTION: Etsy in addition to Zazzle volition locomote along to dominion the roost inward relation to sales - no modify on this front end - both are way out inward front
Prospects for 2012
  • 2012 PREDICTION:  engaging alongside prospects in addition to developing client loyalty volition locomote major priorities for all those seeking sales of their fine art online.  Those doing good may good endure those who excel in this expanse rather than their fine art technique
  • 2012 PREDICTION:  artists volition develop/improve their branding in addition to how artists acquaint themselves to the reason  To endure memorable involves to a greater extent than than simply paradigm a bang-up painting.  
Artists wanting provender for their thought processes may good notice sustenance inward my collection of "resources for artists" websites - which tin all endure found in How to sell fine art online.

Art shops in addition to Art supplies

My predictions for 2011 - in addition to what genuinely happened
  • 2011 PREDICTION: more in addition to to a greater extent than high street stores which stock less in addition to less ACCURATE - the arts and crafts hobbyists are taking over.
  • 2011 PREDICTION: a fairly salubrious online marketplace which endures cost competition - online suppliers don't seem to be squeaking although I imagine they're doing sensible things similar looking at the cost of the stock they agree in addition to ways of improving what they receive got to offering inward monastic tell to hold the customer
  • 2011 PREDICTION: a really few specialist shops which are similar an oasis inward a desert - good the ones I know are silent going!  I experience to a greater extent than in addition to to a greater extent than strongly that it's our duty to patronise the genuinely goodness fine art shops if nosotros desire to hold them
Prospects for 2012
  • 2012 PREDICTION: highly specialised shops volition rest pop but volition also endure vulnerable to the recession
  • 2012 PREDICTION: more suppliers volition re-create those who already comprehend social media every bit a agency of communicating easily alongside customers

and finally - Artists passing on

We lost a number of meaning artists inward 2011 - in addition to it seems appropriate to recall who they were
  • July: 
    • Cy Twombley - an American living inward Italia in addition to regarded every bit a considerable painter yesteryear many - obituary.  
    • Lucian Freud - Britain's greatest painter of recent times, he redefined portraiture - obituary
  • August: David Measures - a wild animals creative someone who kept detailed champaign diaries in addition to who was held inward bang-up regard yesteryear his peers - obituary
  • September:  Richard Hamilton - some refer to him every bit the inventor of pop fine art - obituary
  • October:  Adrian Berg RA - painter of gardens in addition to trees obituary
  • November: Margaret Olley - an Australian painter of exuberant silent lifes inward domestic interiors who was a declared national treasure in addition to twice the dependent area of portraits winning the Archibald Prize  obituary
  • [UPDATE 27.12.11]  December:  Helen Frankenthaler - a 2nd generation abstract expressionist who initiated the color champaign displace - obituary

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