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Brand New!! Reviewing Fine Art On The Cyberspace Inwards 2011

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This post service is the firstly of a 2 component "who's made a grade this year?" annual review of fine art from the perspective of an independent fine art blogger.  Have a break, grab a loving cup of your favourite drinkable as well as a comfy chair as well as take away hold a read as well as come across whether it chimes with your perspective.

Essentially it's a structured rumination virtually fine art on the meshing inwards 2011 and has iii parts
  • what stayed the same inwards 2010
  • what changed inwards 2010. In this department I reverberate on how good my predictions did as well as what I missed.
  • PLUS I make predictions virtually fine art on the meshing for the coming year.

TOMORROW - I review what's happened to the fine art business organization as well as more institutional aspects of fine art as well as how the overall economic scheme is having an touching on on fine art as well as the online creative someone as well as fine art blogger.
I e'er start thinking I don't take away hold a lot to say - but it's amazing how the procedure of structuring as well as writing a review ALWAYS makes me actually retrieve to a greater extent than virtually what's happened inwards the terminal year.

Other Reviews of Art

If you've written a review of fine art or fine art blogging or fine art on the meshing inwards 2011 or your ain personal evolution every bit an creative someone inwards 2011 delight do allow me know as well as I'll reference it on this weblog inwards the firstly "who's made a grade this week?" of 2012.

If y'all similar reading virtually what the yesteryear twelvemonth looked similar inwards previous years endeavor checking out my previous "who's made a grade this year?" posts as follows:

Don't forget that the deadline for NOMINATION for the BEST ARTWORK on an fine art weblog inwards 2010 is before long after midnight on 24th December. <
  • Links to the nomination threads tin endure constitute at the top of the correct manus column.  
  • The results of nominations - including links to the fine art blogs of those who nominated - volition endure published later on 24th December

On to the firstly component of the "who's made a mark" annual review!

What stayed the same inwards 2011

In relation to blogging art, spell much of the context has changed, the perennial themes are silent the same every bit everI'll give y'all the headlines below - the explanations are much the same every bit they were terminal twelvemonth (see Reviewing fine art inwards 2010 (#1) - the fine art blog)
  • Blogging fine art = improved art - it's the procedure which makes a deviation as well as it actually doesn't affair 1 jot if nobody ever reads it! 
  • The lineament of the content is what attracts people to a blog. Whether it's the lineament of the fine art or the lineament of the information, it's the lineament of the content which makes the difference. 
  • The fine art weblog is similar having a permanent individual view - fine art collectors bask getting to know the artist, who they are every bit a someone as well as what their fine art is about. 
  • Most novel blogs - of whatever type - are silent abandoned inside 3 months
  • Networking as well as commenting on blogs remain the cardinal to getting noticed.
  • If y'all similar the art, chances are you’ll similar the artists inwards the blogroll - as well as so long every bit it's non an endless unsorted listing and/or the links are non stagnant.  It also tells y'all a lot virtually the artist!
  • Bloggers silent struggle with blogging fatigue - To avoid becoming a blogging casualty (1) break a frequency which industrial plant for y'all as well as (2) accept regular breaks.  That's my recipe - as well as I celebrated the sixth birthday of this weblog recently.
What happened to my predictions for 2011 

One comforting aspect virtually starting to write this post service is that over the years I created a construction for this review inwards terminal year's annual review.  The less comforting aspect is that I mightiness take away hold missed a few things!

Generic predictions - virtually technology, software as well as social media

First the all-important technological context which continues to drive the alter inwards price of much of what nosotros do online as well as how nosotros relate to our audiences of fans as well as customers online.

2011 PREDICTION: Apple volition proceed to dominion the engineering scientific discipline roost.  ACCURATE At 1 dot this twelvemonth Apple was the most valuable companionship inwards the world.  Then Steve Jobs died.  Then I started reading his biography.  It's a major pedagogy inwards why Apple has succeeded over the years.  What's interesting for artists is to acquire that Jobs' early preoccupation with pattern values, lineament as well as consumers were all of import factors which helped to alter the way the Earth uses engineering scientific discipline as well as communicates.  Anybody trying to endure a success tin acquire a lot from that (and his book) - as well as that y'all demand to take away hold a few failures along the way earlier y'all acquire it right.  However Apple has contest as well as Android has been giving Apple a run for its coin with its phenomenal growth inwards 2011.

2011 PREDICTION: HTML5 volition come about inwards 2011 PARTIALLY ACCURATE - It made progress.  The current draft specification is non stable as well as every bit of Dec 2011 it's silent nether development.  Apps are existence developed with HTML5 inwards mind.  However it looks to me that at that spot are issues around how it remains compatible with technological advances.  I'm non also sure where this one's going but Apple, Mozilla as well as Opera take away hold been influential to date.  (This is the HTML5 Test for your browser - which tests for the novel features - mine scored 328 points out of a full of 450)

2011 PREDICTION: Multi-touch mobile computing volition increment inwards importance ACCURATE  A flake of an under-statement every bit it happens.  In 2011, interaction via mobile applications EXPLODED!  Sharing via mobile devices (eg iPhone, iPad as well as Android) grew yesteryear a factor of 600% inwards 2011.

2011 PREDICTION: Broadband volition acquire faster as well as cheaper ACCURATE I've sure as shooting noticed that pricing is getting to a greater extent than competitive inwards the UK as well as the faster speeds are start to endure to a greater extent than available although there's a long fourth dimension to move earlier everybody has access.

2011 PREDICTION: People volition alive their life inwards a cloud ACCURATE OK, as well as so I didn't predict 1 version would endure called iCloud!  How dumb was I to immature lady that one! I'm seeing to a greater extent than as well as to a greater extent than contest yesteryear suppliers offering places where y'all tin shop your files online because they've spotted the fact that uploading keeps y'all tethered to that company.  I retrieve the take-up yesteryear consumers is somewhat slower - but they;re prepared to hold back for your custom - it's really valuable.

2011 PREDICTION: Apps, Apps as well as yet to a greater extent than Apps!  ACCURATE  I predicted apps would move available on the desktop - as well as lo as well as behold they appeared on my iMac. The Android app marketplace position grew exponentially - partly because the platform has been really opened upwardly to developers.  Interestingly when major organisations take away hold wanted an app they take away hold tended to favour iphone apps over android apps.

2011 PREDICTION: Shopping online via wireless engineering scientific discipline (smartphones, iPads, notepads etc) volition move much to a greater extent than secure ACCURATE The role of mobile engineering scientific discipline has a trendline which is virtually vertical.  (see Technology Adoption inwards 2011: The Story inwards 5 Charts).  There is no question that mobile ecommerce is the future.  Even those who are resistant to developments involving computers cannot neglect to take away hold noticed the touching on ecommerce is having on the high street every bit major retailers disappear.  What I break fascinating is that spell ecommerce has brought toll contest to many retail products this has non happened for books - yet!  I break it staggering that publishers retrieve that they tin acquire away with charging virtually the same (or more!) for ebooks.

2011 PREDICTION: Online advertising volition accept the top slot and comprehensively overtake impress advertising inwards 2011. ACCURATE ?? This post service US Media Spends inwards 2011 : Radio Vs Print Vs Online indicates that advertising is moving online inwards a large way - because that's where the audience is going.

2011 PREDICTION: ebooks volition consolidate their expansion inwards sales inwards 2010 and proceed to increment inwards importance inwards 2011.  ACCURATE  This 1 far exceeded my expectations.  There are people who are right away getting rid of all the impress books only as well as so they tin take away hold their library every bit a digital file inwards a cloud or on a tablet.

2011 PREDICTION: the footstep of alter volition proceed to endure exponential with the tendency existence towards diversification across channels - ie to a greater extent than of the same with many novel ways of delivering content. ACCURATE  Much of the alter inwards 2011 was exponential - the charts brand interesting reading

2011 PREDICTION: Users volition proceed to experience overwhelmed.  ACCURATE  I subsequently noted that other annual reviews were predicting that the curator - those who highlight things y'all demand to know - volition move to a greater extent than of import inwards 2011.  I sure as shooting got a lot of novel readers inwards 2011.

Predictions virtually fine art - blogging as well as social media - inwards 2012

2011 PREDICTION:  Art Blogs are far from dead - but they are really definitely entirely component of the online moving-picture demo for delivering fine art to consumers. If 2010 was the twelvemonth when existence mobile became a priority, 2011 volition move the twelvemonth where nosotros grab upwardly with what that way for each of us inwards price of how nosotros deliver as well as digest fine art as well as associated content. ACCURATE It's been predicted for a long fourth dimension - as well as the skilful intelligence it silent hasn't happened.  I retrieve I'd fence that many artists who were dabbling with blogging virtually fine art take away hold right away left the field.  Those of us who are silent left are to a greater extent than focused on what we're doing as well as how nosotros do it - fifty-fifty if nosotros right away post service less often.  Blogs take away hold move a lot to a greater extent than similar mini websites. I silent come across really few people making skilful role of the static pages chemical component to portion what they are doing

2011 PREDICTION: Many artists volition rationalise their involvement online.  ACCURATE There's a restrain to how much 1 someone tin do.  In 2011, artists stopped spreading themselves thin.  I think I detected a displace towards artists deciding which social media platforms they volition role on a regular, occasional or really infrequent basis.  People are developing habitual patterns of conduct with the to a greater extent than pop platforms rather than having to acquire to grips with to a greater extent than as well as to a greater extent than novel applications

2011 PREDICTION: Expect to break to a greater extent than as well as to a greater extent than apps which cater for artists as well as those who bask the visual arts. (postcards / fine art collections inwards museums / fine art instruction / fine art books / websites for smartphones )  ACCURATE  with the caveat that it's less than I expected.  For example, the creation of ebooks for artists has taken off every bit publishers realise that  like the music manufacture they take away hold perhaps realised also belatedly that the business organization model has changed.  Their investment is going to a greater extent than into creating novel ebooks of erstwhile titles than thinking how they tin role the ebook to create to a greater extent than a ameliorate experience for consumers.

2011 PREDICTION: Maps as well as location orientation volition move much to a greater extent than component of the way nosotros deliver content.  PARTIALLY ACCURATE It's really truthful for lots of dissimilar business organization - but non for fine art as well as artists.  There are isolated pockets of skilful practice.  However this remains an chance waiting to endure exploited given the explosion inwards mobile technology.  I'm silent waiting to come across apps for Open Studios, apps for plein air painters, apps for suppliers of fine art materials etc.  I retrieve I'm going to move off as well as employ a techie to brand some for me!

2011 PREDICTION:  Shopping volition increasingly displace online (more fine art gallery blogs / to a greater extent than online exhibitions yesteryear fine art societies)  PARTIALLY ACCURATE Art Galleries are getting at that spot - but there's lots of compass for them to improve as well as far also few take away hold blogs.  I've also seen a lot to a greater extent than online exhibitions yesteryear fine art societies which take away hold been a lot ameliorate lineament than hitherto but silent a lot less than at that spot could be.  These were typically associated with those societies take away hold grasped the opportinities that the meshing has to offer.  These seem to endure typically those with a high proportion of professional person artists.

2011 PREDICTION: More artists volition self-publish tutorials (based on or linked to content firstly piloted online through weblog posts) as well as volition role a weblog to construct as well as maintain as well as audience for their publications.  PARTIALLY ACCURATE I retrieve I was also early this 1 - as well as so I'm going to reiterate this 1 for 2011.  It's non that it's non happening - only that it's non happening really much.

2011 PREDICTION: Some artists volition surrender on blogging.  PARTIALLY ACCURATE As I suggested it's more virtually changing the fourth dimension spent on dissimilar platforms as well as less virtually giving upwardly on creating content.  Some of those who take away hold reduced their weblog content take away hold increased their presence on Facebook.  The lack of feedback seems to demotivate some bloggers as well as makes some experience similar giving up.  I'd fence that it's worth keeping an ticker on stats - how many people visit, how long they remain as well as how many posts they read.  People take away hold less fourth dimension to comment - but that doesn't hateful to say they're non reading.


Other things I missed - inwards no detail order - are every bit follows:

Technology
  • the touching on of the growth of Android/smartphones - from 1 billion inwards July 2010 to 10 billion inwards Dec 2011
  • the absolutely explosive growth inwards tablets every bit a way of accessing the Internet.  The consumer is finding to a greater extent than as well as to a greater extent than ways to role a tablet which only generates to a greater extent than as well as to a greater extent than demand.  Growth alongside artists is increasing.
  • Twitter providing a chorus for all major events from disasters to programmes on TV.  It verbalises what were previously individual conversations as well as so also provides analytical content for monitoring and/or predicting what people similar as well as dislike
  • spikes inwards sharing via the Internet as well as social media applications were much higher inwards relation to the unexpected rather than the predictable.  I can't retrieve of the relevance of this to artists other than it perhaps points to a user blindness to anything which gets repeated often (similar to the way nosotros halt looking at adverts on websites)
  • the growth inwards usage of Chrome.  2011 saw a dramatic decrease in the role of Internet Explorer every bit a browser as well as a major increase in role of Chrome which overtook Firefox as well as is right away nudging IE
  • the introduction of the Google+ button.  This is Google's answer to Facebook - nonetheless sharing via Google platforms decreased inwards 2011.  I'm non yet convinced that it's a success although it's noticeable Facebook adopted the ameliorate features constitute on Google+ such every bit the ability to create specific circles.
  • watching video as well as TV via tablets - such every bit the iPad.  This has a lot of significance for artists creating video content for consumption on the Internet eg tutorials or fine art TV
  • Content shifting - developing ways of accessing content when it suits y'all is becoming to a greater extent than prevalent - "read / sentiment later" buttons are to a greater extent than available as well as used to a greater extent than to enable people to access content later (and to a greater extent than oft on a tablet) (Note - Blogger needs 1 of those!)
  • For the 2nd twelvemonth running Facebook is the most visited website inwards the Internet.  So if you're going to cut down fourth dimension on your weblog Facebook is a skilful house to go.
  • Facebook right away gives greater weight given to personal posts rather than automated sharing. The reconfiguration way that automatic posts right away don't appear inwards timelines inwards the way they used to

See Four Go Painting In Provence) this summer! (Thank y'all Liz for explaining virtually photogene)
  • Artists using Blogger are making to a greater extent than role of the static pages to circular out the profile that the weblog gives them.  Individual pages are existence used every bit galleries yesteryear some. Some are right away making their weblog their principal site.
  • There seem to endure to a greater extent than grouping fine art blogs.  I maintain happening on them.  They seem to endure much to a greater extent than virtually community interaction around a mutual interest.  Small groups tin right away acquire online easily as well as without pregnant expense A lot of them are laid upwardly only for the people who are involved.  If other people bask them also that's fine - but that's non the point.
  • The emergence of galleries selling fine art online using "own art"- as well as artists using this to promote their ain art.  It's non prevalent but it has started (see Sarah Wimperis The Red Shoes).  I'll render to this below inwards my predictions for 2011.  It's a really sensible move.

    • ART ON THE INTERNET inwards 2012: a few predictions

    Generic predictions - virtually technology, software as well as social media
    • There's silent compass for considerable growth inwards the number of people using smart mobile technology.  Smartphones as well as tablets take away hold been the large flush of 2011 - but the early adopters take away hold a large rump of people who take away hold silent take away hold to come upwardly onboard.
      • Apple as well as Android volition proceed to struggle it out for command of the all-important app marketplace position - both mobile as well as desk-top.  
        • Android growth inwards 2011 has been absolutely phenomenal
        • Android is to a greater extent than opened upwardly to developers as well as Apple is ameliorate organised for the consumer as well as has a ameliorate overall reputation for quality 
        • My personal thinking is that the winner volition endure the 1 with the best lineament hardware / tablets / smartphones as well as most accredited apps.  Piracy is rampant on the Android side of things as well as so my bet is Apple's business organization model is to a greater extent than probable to deliver - as well as so long every bit it stays on top of quality
      • More as well as to a greater extent than artists volition purchase kit from Apple inwards 2012 - that's form out of a corollary of the above.  There comes a dot when people desire to align themselves with the technological leader.
        • There volition endure an iPad3 inwards 2012 (something similar 32 meg people bought an iPad inwards 2011!)
      • Artists volition acquire to grips with Opera every bit an of import browser for mobile apps.  It volition move to a greater extent than as well as to a greater extent than of import every bit a testbed for artists sites online inside a mobile context.
      • Microsoft could move the way of IBM - that's shorthand for proverb the colossus looks every bit if it mightiness only lose its way.  While it silent dominates the software marketplace for component systems, they're losing share.  Microsoft is non seen to take away hold the same condition every bit the leading musician that it used to enjoy.  
        • There is much to a greater extent than contest inwards the marketplace as well as it's going beyond the Microsoft vs Google/Android vs Apple triumvirate.  
        • Microsoft has been playing catch-up much to a greater extent than than is skilful for whatever technological leader as well as totally missed the explosive growth inwards apps.  It has also failed to acquaint inwards an master game-changing way.  It needs to do something really exceptional inwards 2012 to maintain its status.  A Windows 8 scheme which requires everybody to acquire out as well as purchase novel computers won't endure it - because there's a large tendency towards people existence careful with their cash.


      Predictions virtually fine art on the meshing inwards 2012 - the artist's perspective
      • Agendas for alter volition endure influenced yesteryear the double dip recession.  Those artists who generate their income from fine art volition endure really focused on how the meshing tin assistance them generate income.  Galleries proceed to close.  Sales are down.  The search is on for "what next".
      • Gallery blogs volition accept off.  By which I hateful proper B&M galleries start blogging rather than online gallery websites run yesteryear people with no gallery experience.  B&M Galleries were tiresome to acquire websites as well as it's pretty much the same with blogging.  However the demand to review business organization strategies inside the electrical flow economical context seems to take away hold provided a prompt to endeavor as well as secure some of the motility of purchase powerfulness online.
      • Artists volition promote their fine art on the meshing to novel countries.  
      • It volition move to a greater extent than routine for artists to focus on how their fine art on the meshing communicates through dissimilar types of technology (eg the phone, the tablet, the desktop estimator as well as the TV screen) all of which take away hold dissimilar concealment sizes, operating systems and resolutions.  
        • It's non that the demand to retrieve virtually this isn't yet nowadays as well as so much every bit this way of thinking is far from routine.  In number it's the side yesteryear side phase on from testing how your website looks through dissimilar browsers.
        • It also way artists demand to retrieve much to a greater extent than virtually what messages right away demand to endure contained inside a post service rather than inwards a side column - because non all mobile displays demo the side column!
        • Artists volition promote exclusive access to dedicated blogs or parts of their sites every bit a way of encouraging engagement with clients as well as students.  This helps create a feeling of existence special.
        • Artists volition move to a greater extent than opened upwardly as well as active inwards promoting online recognised schemes for phase payments for art.  This is actually a evolution of the artist's ain traditional 'layaway' schemes. I'm using the UK version OwnArt below every bit an example.  I'm unclear what arrangements are available inwards other countries.  I'll endure doing a post service virtually Own Art inwards the New Year
          • Artists working with galleries volition promote national/gallery schemes for phase payments which brand to a greater extent than affordable for clients (eg OwnArt)
          • Artists volition encourage their galleries to apply to move participants inwards the OwnArt Scheme
          • Artists selling fine art online volition move much to a greater extent than active inwards promoting their ain 'layaway' arrangements
          • More artists volition self-publish as well as sell tutorials (based on or linked to content firstly piloted online through weblog posts) and volition role a weblog to construct as well as maintain as well as audience for their publications.  James Gurney (Gurney Journey) led the accuse on this approach to self-directed publishing with his 2 best selling books.  Very importantly, his most recent book Color as well as Light: Influenza A virus subtype H5N1 Guide for the Realist Painter has been a best selling fine art mass for the whole of 2011.  
            • This repeats a prediction for 2011 where I believe progress has been tiresome to date.
            • As the recession bites, artists volition demand to retrieve virtually how they tin expand their portfolio of income streams - as well as sharing "how to" online is 1 way of doing this.
            • Huge alter is happening inwards the publishing marketplace position - ebooks are becoming the norm as well as there's an enormous amount of compass for artists to create publications for other artists
            • Artists write a lot of skilful content - but don't e'er retrieve as well as so much virtually how to packet it.  There's a LOT of compass to do much better.
          • Blogging as well as role of social media yesteryear major Art Societies volition move to a greater extent than normal.  Art Societies woke upwardly inwards 2011 to the demand to expand their presence on the Internet as well as acquire involved with interactive web3 sites.  A number of pregnant societies right away take away hold a blog, a Facebook page as well as some fifty-fifty take away hold a Twitter business organization human relationship inwards add-on to their website.

          This is the long version as well as it needs to endure shorter.  I'll in all likelihood endeavor as well as sharpen it upwardly if I take away hold time!

          Tomorrow - the fine art business organization to a greater extent than generally.

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