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Reviewing Fine Art On The Cyberspace Inwards 2011

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This post service is the initiative of all of a ii component "who's made a score this year?" annual review of fine art from the perspective of an independent fine art blogger.  Have a break, grab a loving cup of your favourite drinkable as well as a comfy chair as well as receive got a read as well as encounter whether it chimes with your perspective.

Essentially it's a structured rumination well-nigh fine art on the cyberspace inwards 2011 and has 3 parts
  • what stayed the same inwards 2010
  • what changed inwards 2010. In this department I reverberate on how good my predictions did as well as what I missed.
  • PLUS I make predictions well-nigh fine art on the cyberspace for the coming year.

TOMORROW - I review what's happened to the fine art concern as well as more institutional aspects of fine art as well as how the overall economic scheme is having an comport upon on fine art as well as the online creative individual as well as fine art blogger.
I ever start thinking I don't receive got a lot to say - but it's amazing how the procedure of structuring as well as writing a review ALWAYS makes me actually hollo upward to a greater extent than well-nigh what's happened inwards the final year.

Other Reviews of Art

If you've written a review of fine art or fine art blogging or fine art on the cyberspace inwards 2011 or your ain personal evolution equally an creative individual inwards 2011 delight do allow me know as well as I'll reference it on this weblog inwards the initiative of all "who's made a score this week?" of 2012.

If you lot similar reading well-nigh what the past times yr looked similar inwards previous years attempt checking out my previous "who's made a score this year?" posts as follows:

Don't forget that the deadline for NOMINATION for the BEST ARTWORK on an fine art weblog inwards 2010 is soon after midnight on 24th December. <
  • Links to the nomination threads tin hold upward flora at the top of the correct mitt column.  
  • The results of nominations - including links to the fine art blogs of those who nominated - volition hold upward published later on 24th December

On to the initiative of all component of the "who's made a mark" annual review!

What stayed the same inwards 2011

In relation to blogging art, piece much of the context has changed, the perennial themes are silent the same equally everI'll give you lot the headlines below - the explanations are much the same equally they were final yr (see Reviewing fine art inwards 2010 (#1) - the fine art blog)
  • Blogging fine art = improved art - it's the procedure which makes a divergence as well as it actually doesn't affair i jot if nobody ever reads it! 
  • The character of the content is what attracts people to a blog. Whether it's the character of the fine art or the character of the information, it's the character of the content which makes the difference. 
  • The fine art weblog is similar having a permanent individual view - fine art collectors bask getting to know the artist, who they are equally a individual as well as what their fine art is about. 
  • Most novel blogs - of whatever type - are silent abandoned inside 3 months
  • Networking as well as commenting on blogs remain the cardinal to getting noticed.
  • If you lot similar the art, chances are you’ll similar the artists inwards the blogroll - as well as so long equally it's non an endless unsorted listing and/or the links are non stagnant.  It also tells you lot a lot well-nigh the artist!
  • Bloggers silent struggle with blogging fatigue - To avoid becoming a blogging casualty (1) unwrap a frequency which plant for you lot as well as (2) accept regular breaks.  That's my recipe - as well as I celebrated the sixth birthday of this weblog recently.
What happened to my predictions for 2011 

One comforting aspect well-nigh starting to write this post service is that over the years I created a construction for this review inwards final year's annual review.  The less comforting aspect is that I mightiness receive got missed a few things!

Generic predictions - well-nigh technology, software as well as social media

First the all-important technological context which continues to drive the modify inwards damage of much of what nosotros do online as well as how nosotros relate to our audiences of fans as well as customers online.

2011 PREDICTION: Apple volition travel on to dominion the engineering scientific discipline roost.  ACCURATE At i dot this yr Apple was the most valuable society inwards the world.  Then Steve Jobs died.  Then I started reading his biography.  It's a major educational activity inwards why Apple has succeeded over the years.  What's interesting for artists is to larn that Jobs' early preoccupation with blueprint values, character as well as consumers were all of import factors which helped to modify the way the dry reason uses engineering scientific discipline as well as communicates.  Anybody trying to hold upward a success tin larn a lot from that (and his book) - as well as that you lot demand to receive got a few failures along the way earlier you lot acquire it right.  However Apple has contest as well as Android has been giving Apple a run for its coin with its phenomenal growth inwards 2011.

2011 PREDICTION: HTML5 volition travel on inwards 2011 PARTIALLY ACCURATE - It made progress.  The current draft specification is non stable as well as equally of Dec 2011 it's silent nether development.  Apps are existence developed with HTML5 inwards mind.  However it looks to me that at that spot are issues around how it remains compatible with technological advances.  I'm non besides sure where this one's going but Apple, Mozilla as well as Opera receive got been influential to date.  (This is the HTML5 Test for your browser - which tests for the novel features - mine scored 328 points out of a full of 450)

2011 PREDICTION: Multi-touch mobile computing volition increment inwards importance ACCURATE  A flake of an under-statement equally it happens.  In 2011, interaction via mobile applications EXPLODED!  Sharing via mobile devices (eg iPhone, iPad as well as Android) grew past times a factor of 600% inwards 2011.

2011 PREDICTION: Broadband volition acquire faster as well as cheaper ACCURATE I've for sure noticed that pricing is getting to a greater extent than competitive inwards the Great Britain as well as the faster speeds are starting fourth dimension to hold upward to a greater extent than available although there's a long fourth dimension to travel earlier everybody has access.

2011 PREDICTION: People volition alive their life inwards a cloud ACCURATE OK, as well as so I didn't predict i version would hold upward called iCloud!  How dumb was I to lady friend that one! I'm seeing to a greater extent than as well as to a greater extent than contest past times suppliers offering places where you lot tin shop your files online because they've spotted the fact that uploading keeps you lot tethered to that company.  I hollo upward the take-up past times consumers is somewhat slower - but they;re prepared to hold back for your custom - it's really valuable.

2011 PREDICTION: Apps, Apps as well as yet to a greater extent than Apps!  ACCURATE  I predicted apps would acquire available on the desktop - as well as lo as well as behold they appeared on my iMac. The Android app marketplace grew exponentially - partly because the platform has been really opened upward to developers.  Interestingly when major organisations receive got wanted an app they receive got tended to favour iphone apps over android apps.

2011 PREDICTION: Shopping online via wireless engineering scientific discipline (smartphones, iPads, notepads etc) volition acquire much to a greater extent than secure ACCURATE The piece of work of mobile engineering scientific discipline has a trendline which is virtually vertical.  (see Technology Adoption inwards 2011: The Story inwards 5 Charts).  There is no question that mobile ecommerce is the future.  Even those who are resistant to developments involving computers cannot neglect to receive got noticed the comport upon ecommerce is having on the high street equally major retailers disappear.  What I unwrap fascinating is that piece ecommerce has brought cost contest to many retail products this has non happened for books - yet!  I unwrap it staggering that publishers hollo upward that they tin acquire away with charging virtually the same (or more!) for ebooks.

2011 PREDICTION: Online advertising volition accept the top slot and comprehensively overtake impress advertising inwards 2011. ACCURATE ?? This post service US Media Spends inwards 2011 : Radio Vs Print Vs Online indicates that advertising is moving online inwards a large way - because that's where the audience is going.

2011 PREDICTION: ebooks volition consolidate their expansion inwards sales inwards 2010 and travel on to increment inwards importance inwards 2011.  ACCURATE  This i far exceeded my expectations.  There are people who are at i time getting rid of all the impress books only as well as so they tin receive got their library equally a digital file inwards a cloud or on a tablet.

2011 PREDICTION: the mensuration of modify volition travel on to hold upward exponential with the tendency existence towards diversification across channels - ie to a greater extent than of the same with many novel ways of delivering content. ACCURATE  Much of the modify inwards 2011 was exponential - the charts brand interesting reading

2011 PREDICTION: Users volition travel on to experience overwhelmed.  ACCURATE  I subsequently noted that other annual reviews were predicting that the curator - those who highlight things you lot demand to know - volition acquire to a greater extent than of import inwards 2011.  I for sure got a lot of novel readers inwards 2011.

Predictions well-nigh fine art - blogging as well as social media - inwards 2012

2011 PREDICTION:  Art Blogs are far from dead - but they are really definitely exclusively component of the online moving painting for delivering fine art to consumers. If 2010 was the yr when existence mobile became a priority, 2011 volition acquire the yr where nosotros grab upward with what that way for each of us inwards damage of how nosotros deliver as well as digest fine art as well as associated content. ACCURATE It's been predicted for a long fourth dimension - as well as the expert intelligence it silent hasn't happened.  I hollo upward I'd debate that many artists who were dabbling with blogging well-nigh fine art receive got at i time left the field.  Those of us who are silent left are to a greater extent than focused on what we're doing as well as how nosotros do it - fifty-fifty if nosotros at i time post service less often.  Blogs receive got acquire a lot to a greater extent than similar mini websites. I silent encounter really few people making expert piece of work of the static pages chemical constituent to percentage what they are doing

2011 PREDICTION: Many artists volition rationalise their involvement online.  ACCURATE There's a confine to how much i individual tin do.  In 2011, artists stopped spreading themselves thin.  I think I detected a displace towards artists deciding which social media platforms they volition piece of work on a regular, occasional or really infrequent basis.  People are developing habitual patterns of demeanor with the to a greater extent than pop platforms rather than having to acquire to grips with to a greater extent than as well as to a greater extent than novel applications

2011 PREDICTION: Expect to unwrap to a greater extent than as well as to a greater extent than apps which cater for artists as well as those who bask the visual arts. (postcards / fine art collections inwards museums / fine art instruction / fine art books / websites for smartphones )  ACCURATE  with the caveat that it's less than I expected.  For example, the creation of ebooks for artists has taken off equally publishers realise that  like the music manufacture they receive got mayhap realised besides belatedly that the concern model has changed.  Their investment is going to a greater extent than into creating novel ebooks of onetime titles than thinking how they tin piece of work the ebook to create to a greater extent than a improve experience for consumers.

2011 PREDICTION: Maps as well as location orientation volition acquire much to a greater extent than component of the way nosotros deliver content.  PARTIALLY ACCURATE It's really truthful for lots of dissimilar concern - but non for fine art as well as artists.  There are isolated pockets of expert practice.  However this remains an chance waiting to hold upward exploited given the explosion inwards mobile technology.  I'm silent waiting to encounter apps for Open Studios, apps for plein air painters, apps for suppliers of fine art materials etc.  I hollo upward I'm going to travel off as well as employ a techie to brand some for me!

2011 PREDICTION:  Shopping volition increasingly displace online (more fine art gallery blogs / to a greater extent than online exhibitions past times fine art societies)  PARTIALLY ACCURATE Art Galleries are getting at that spot - but there's lots of reach for them to improve as well as far besides few receive got blogs.  I've also seen a lot to a greater extent than online exhibitions past times fine art societies which receive got been a lot improve character than hitherto but silent a lot less than at that spot could be.  These were typically associated with those societies receive got grasped the opportinities that the cyberspace has to offer.  These seem to hold upward typically those with a high proportion of professional person artists.

2011 PREDICTION: More artists volition self-publish tutorials (based on or linked to content initiative of all piloted online through weblog posts) as well as volition piece of work a weblog to construct as well as maintain as well as audience for their publications.  PARTIALLY ACCURATE I hollo upward I was besides early this i - as well as so I'm going to reiterate this i for 2011.  It's non that it's non happening - only that it's non happening really much.

2011 PREDICTION: Some artists volition surrender on blogging.  PARTIALLY ACCURATE As I suggested it's more well-nigh changing the fourth dimension spent on dissimilar platforms as well as less well-nigh giving upward on creating content.  Some of those who receive got reduced their weblog content receive got increased their presence on Facebook.  The lack of feedback seems to demotivate some bloggers as well as makes some experience similar giving up.  I'd debate that it's worth keeping an middle on stats - how many people visit, how long they rest as well as how many posts they read.  People receive got less fourth dimension to comment - but that doesn't hateful to say they're non reading.


Other things I missed - inwards no detail order - are equally follows:

Technology
  • the comport upon of the growth of Android/smartphones - from 1 billion inwards July 2010 to 10 billion inwards Dec 2011
  • the absolutely explosive growth inwards tablets equally a way of accessing the Internet.  The consumer is finding to a greater extent than as well as to a greater extent than ways to piece of work a tablet which only generates to a greater extent than as well as to a greater extent than demand.  Growth with artists is increasing.
  • Twitter providing a chorus for all major events from disasters to programmes on TV.  It verbalises what were previously individual conversations as well as so also provides analytical content for monitoring and/or predicting what people similar as well as dislike
  • spikes inwards sharing via the Internet as well as social media applications were much higher inwards relation to the unexpected rather than the predictable.  I can't hollo upward of the relevance of this to artists other than it mayhap points to a user blindness to anything which gets repeated often (similar to the way nosotros halt looking at adverts on websites)
  • the growth inwards usage of Chrome.  2011 saw a dramatic decrease in the piece of work of Internet Explorer equally a browser as well as a major increase in piece of work of Chrome which overtook Firefox as well as is at i time nudging IE
  • the introduction of the Google+ button.  This is Google's answer to Facebook - even as well as so sharing via Google platforms decreased inwards 2011.  I'm non yet convinced that it's a success although it's noticeable Facebook adopted the improve features flora on Google+ such equally the ability to create specific circles.
  • watching video as well as TV via tablets - such equally the iPad.  This has a lot of significance for artists creating video content for consumption on the Internet eg tutorials or fine art TV
  • Content shifting - developing ways of accessing content when it suits you lot is becoming to a greater extent than prevalent - "read / persuasion later" buttons are to a greater extent than available as well as used to a greater extent than to enable people to access content later (and to a greater extent than frequently on a tablet) (Note - Blogger needs i of those!)
  • For the instant yr running Facebook is the most visited website inwards the Internet.  So if you're going to trim down fourth dimension on your weblog Facebook is a expert house to go.
  • Facebook at i time gives greater weight given to personal posts rather than automated sharing. The reconfiguration way that automatic posts at i time don't appear inwards timelines inwards the way they used to

See Four Go Painting In Provence) this summer! (Thank you lot Liz for explaining well-nigh photogene)
  • Artists using Blogger are making to a greater extent than piece of work of the static pages to circular out the profile that the weblog gives them.  Individual pages are existence used equally galleries past times some. Some are at i time making their weblog their master copy site.
  • There seem to hold upward to a greater extent than grouping fine art blogs.  I maintain happening on them.  They seem to hold upward much to a greater extent than well-nigh community interaction around a mutual interest.  Small groups tin at i time acquire online easily as well as without pregnant expense A lot of them are laid upward only for the people who are involved.  If other people bask them besides that's fine - but that's non the point.
  • The emergence of galleries selling fine art online using "own art"- as well as artists using this to promote their ain art.  It's non prevalent but it has started (see Sarah Wimperis The Red Shoes).  I'll render to this below inwards my predictions for 2011.  It's a really sensible move.

    • ART ON THE INTERNET inwards 2012: a few predictions

    Generic predictions - well-nigh technology, software as well as social media
    • There's silent reach for considerable growth inwards the number of people using smart mobile technology.  Smartphones as well as tablets receive got been the large even of 2011 - but the early adopters receive got a large rump of people who receive got silent receive got to come upward onboard.
      • Apple as well as Android volition travel on to contend it out for command of the all-important app marketplace - both mobile as well as desk-top.  
        • Android growth inwards 2011 has been absolutely phenomenal
        • Android is to a greater extent than opened upward to developers as well as Apple is improve organised for the consumer as well as has a improve overall reputation for quality 
        • My personal thinking is that the winner volition hold upward the i with the best character hardware / tablets / smartphones as well as most accredited apps.  Piracy is rampant on the Android side of things as well as so my bet is Apple's concern model is to a greater extent than probable to deliver - as well as so long equally it stays on top of quality
      • More as well as to a greater extent than artists volition purchase kit from Apple inwards 2012 - that's split of a corollary of the above.  There comes a dot when people desire to align themselves with the technological leader.
        • There volition hold upward an iPad3 inwards 2012 (something similar 32 1000000 people bought an iPad inwards 2011!)
      • Artists volition acquire to grips with Opera equally an of import browser for mobile apps.  It volition acquire to a greater extent than as well as to a greater extent than of import equally a testbed for artists sites online inside a mobile context.
      • Microsoft could travel the way of IBM - that's shorthand for maxim the colossus looks equally if it mightiness only lose its way.  While it silent dominates the software marketplace for component systems, they're losing share.  Microsoft is non seen to receive got the same condition equally the leading musician that it used to enjoy.  
        • There is much to a greater extent than contest inwards the marketplace as well as it's going beyond the Microsoft vs Google/Android vs Apple triumvirate.  
        • Microsoft has been playing catch-up much to a greater extent than than is expert for whatever technological leader as well as totally missed the explosive growth inwards apps.  It has also failed to nowadays inwards an original game-changing way.  It needs to do something really especial inwards 2012 to maintain its status.  A Windows 8 scheme which requires everybody to leave of absence as well as purchase novel computers won't hold upward it - because there's a large tendency towards people existence careful with their cash.


      Predictions well-nigh fine art on the cyberspace inwards 2012 - the artist's perspective
      • Agendas for modify volition hold upward influenced past times the double dip recession.  Those artists who generate their income from fine art volition hold upward really focused on how the cyberspace tin assist them generate income.  Galleries travel on to close.  Sales are down.  The search is on for "what next".
      • Gallery blogs volition accept off.  By which I hateful proper B&M galleries start blogging rather than online gallery websites run past times people with no gallery experience.  B&M Galleries were tiresome to acquire websites as well as it's pretty much the same with blogging.  However the demand to review concern strategies inside the electrical current economical context seems to receive got provided a prompt to attempt as well as secure some of the displace of purchase powerfulness online.
      • Artists volition promote their fine art on the cyberspace to novel countries.  
      • It volition acquire to a greater extent than routine for artists to focus on how their fine art on the cyberspace communicates through dissimilar types of technology (eg the phone, the tablet, the desktop calculator as well as the TV screen) all of which receive got dissimilar hide sizes, operating systems and resolutions.  
        • It's non that the demand to hollo upward well-nigh this isn't yet nowadays as well as so much equally this way of thinking is far from routine.  In lawsuit it's the side past times side phase on from testing how your website looks through dissimilar browsers.
        • It also way artists demand to hollo upward much to a greater extent than well-nigh what messages at i time demand to hold upward contained inside a post service rather than inwards a side column - because non all mobile displays present the side column!
        • Artists volition promote exclusive access to dedicated blogs or parts of their sites equally a way of encouraging engagement with clients as well as students.  This helps create a feeling of existence special.
        • Artists volition acquire to a greater extent than opened upward as well as active inwards promoting online recognised schemes for phase payments for art.  This is actually a evolution of the artist's ain traditional 'layaway' schemes. I'm using the Great Britain version OwnArt below equally an example.  I'm unclear what arrangements are available inwards other countries.  I'll hold upward doing a post service well-nigh Own Art inwards the New Year
          • Artists working with galleries volition promote national/gallery schemes for phase payments which brand to a greater extent than affordable for clients (eg OwnArt)
          • Artists volition encourage their galleries to apply to acquire participants inwards the OwnArt Scheme
          • Artists selling fine art online volition acquire much to a greater extent than active inwards promoting their ain 'layaway' arrangements
          • More artists volition self-publish as well as sell tutorials (based on or linked to content initiative of all piloted online through weblog posts) and volition piece of work a weblog to construct as well as maintain as well as audience for their publications.  James Gurney (Gurney Journey) led the accuse on this approach to self-directed publishing with his ii best selling books.  Very importantly, his most recent book Color as well as Light: Influenza A virus subtype H5N1 Guide for the Realist Painter has been a best selling fine art majority for the whole of 2011.  
            • This repeats a prediction for 2011 where I believe progress has been tiresome to date.
            • As the recession bites, artists volition demand to hollo upward well-nigh how they tin expand their portfolio of income streams - as well as sharing "how to" online is i way of doing this.
            • Huge modify is happening inwards the publishing marketplace - ebooks are becoming the norm as well as there's an enormous amount of reach for artists to create publications for other artists
            • Artists write a lot of expert content - but don't ever hollo upward as well as so much well-nigh how to bundle it.  There's a LOT of reach to do much better.
          • Blogging as well as piece of work of social media past times major Art Societies volition acquire to a greater extent than normal.  Art Societies woke upward inwards 2011 to the demand to expand their presence on the Internet as well as acquire involved with interactive web3 sites.  A number of pregnant societies at i time receive got a blog, a Facebook page as well as some fifty-fifty receive got a Twitter concern human relationship inwards add-on to their website.

          This is the long version as well as it needs to hold upward shorter.  I'll in all probability attempt as well as sharpen it upward if I receive got time!

          Tomorrow - the fine art concern to a greater extent than generally.

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