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Reviewing Fine Art Delineate Of Piece Of Employment Concern Inward 2011

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This post is the 2nd portion of an annual "who's made a grade this year?" review of fine art from the perspective of an independent fine art blogger  (Yesterday I posted Reviewing Art on the Internet inwards 2011 which looked at it from an private artist's perspective)

This post focuses on a macro perspective on the reason of fine art inwards 2011 in addition to my perspective of how the business concern of fine art changed inwards 2011.  It covers:
  • the fine art economic scheme - a macro perspective
  • art media in addition to genre
  • art galleries in addition to museums
  • selling fine art online
  • art shops in addition to fine art supplies
I appear at what happened to my fine art predictions for 2011, seat what I missed in addition to outline my predictions for 2012.

While I attempt to receive got a global perspective, inevitably my analysis is biased towards
  • the UK. 
  • business in addition to the to a greater extent than fiscal aspects of art.

Other Reviews of Art

If you've written a review of fine art or fine art blogging inwards 2011 delight do permit me know in addition to I'll reference it  on this weblog inwards the firstly "who's made a grade this week?" of 2012.

If yous similar reading virtually what the past times twelvemonth looked similar inwards previous years attempt checking out my previous "who's made a grade this year?" posts every bit follows:
On to the review!

The context for 2011 in addition to 2012

Before I start, it has to live said that economical context has proved to live real of import inwards 2011 in addition to in that location is every argue to think that this volition proceed into 2012
Recovery derailed volition almost sure as shooting live the story of 2012
The Telegraph - Predictions for 2012: economical recovery
The economical recovery has faltered.  The sovereign debt crisis inwards Europe is generating the evolution in addition to approving of austerity budgets. Unemployment is rising in addition to fifty-fifty bankers are getting made redundant!

The chances are that this volition proceed to receive got an adverse impact on growth in addition to hence the willingness of people to spend. Even those inwards jobs in addition to amongst few coin worries are showtime to bear inwards a cautious way.

The preoccupation of many artists inwards 2011 has been on disappearing sales.  Artists who receive got sold consistently good inwards the past times receive got seen their exhibitions do less good than usual, galleries proceed to close, sales dry out upward in addition to their income takes a massive knock-back.  For others, 2011 has non been 1 of their meliorate years in addition to in that location is some optimisim soundless roughly - nevertheless this is also tinged amongst the recognition that the electrical flow province of affairs may drag on for years.

On the other manus in that location are soundless artists who are selling in addition to there's a bespeak to acquire why they're having a dissimilar experience inside the electrical flow context.

I'm hoping to develop a serial of posts inwards 2012 which laid about to appear at what plant in addition to what doesn't inwards terms of marketing art.  If yous receive got goodness intelligence to part delight acquire inwards touch!

The Art Economy - a macro perspective

Art is non divorced from the remainder of the economic scheme - no affair what some commentators say.  That's specially truthful at the high street level.

My predictions for 2011 - in addition to what genuinely happened

The major number for 2011 was the loss of populace funding due to the budget adjustments which had to live made for all the coin which was pumped into shoring upward the banks. The bankers soundless acquire their bonuses in addition to nosotros acquire the austerity budgets and service cuts!

My ain feeling is that towards the halt of 2011, the fine art economic scheme woke upward to the fact that much of the civilised reason is heading into the 2nd portion of a double dip recession.  That's if it isn't already here.

This fourth dimension roughly 1 gets the sense that people empathize that recovery is non going to live fast.  That's partly because at a macro degree the sovereign debt crisis inwards diverse prominent countries is disturbing.  When the credit rating agencies start talking virtually reducing the credit worthiness of of import countries nosotros should all live worried!
  • 2011 PREDICTION: Government plans for the Arts volition live developed in addition to refined.  Government Budget cuts volition run across a major revision of priorities for populace funding of the arts inwards the UK.   ACCURATE
    • I correctly predicted that inwards the U.K. nosotros would acquire revenue enhancement changes to construct it easier to back upward the arts. Announcements were made virtually plans to simplify gift assist in addition to trim back inheritance revenue enhancement for those who pledge 10% or to a greater extent than of their legacy to charitable or cultural organisations. The authorities also started to consult on making gifts of fine art revenue enhancement deductible.
    • We started the twelvemonth amongst everybody knowing funding for fine art via grants would live slashed.  The Arts Council had to alive amongst a 30% slashed from its budget in addition to piece of work out which organisations inwards the U.K. would acquire funding inwards 2011 - the large enquiry was who would lose out.  March provided the answers.
    • Leadership was identified every bit lacking.  The Parliamentary Select Committee on Culture criticised the Arts Council for "spending far every bit good much on itself" - Arts Council told to sell off masterpieces inwards damning study past times MPs.  Other reports indicated that the Arts Council lacked the competence to commission in addition to fund major projects - and compounded this past times ignoring skillful advice.  It's genuinely non the way to endear yourselves to a authorities when budgets are tight or to provide leadership for other arts organisations.
ACE ignored the fact/didn't interrogate the fact that both the concept in addition to the leadership of the projection was inadequate. They gave it enormous sums anyway; but in addition to then found themselves so sucked inwards that they almost felt they had to construct the Public succeed at whatever cost – which was impossible, given the flawed set-up.
    • The winners in addition to losers at a regional degree inside the U.K. were announced at the halt of March.  Around virtually a quarter of losers were located inwards London.  The offset was that an average of alone 15% was taken from front end trace organisations (with the remainder coming from overheads in addition to dorsum business office functions) in addition to 4 twelvemonth funding guidelines were announced for the firstly time.
Tate Great Britain - The Home of British Art
  • 2011 PREDICTION: Philanthropy is the major novel topic in addition to the mention of the game inwards monastic state to secure funds for fine art institutions in addition to activities.  ACCURATE
    • The U.K. displayed 2 opposing views to sponsorship inwards 2011.  The Government encouraged fine art to locomote afterwards corporate sponsorship due to the budget cuts.  While others opined that sponsorship funding for fine art past times "bad" companies/banks should live rejected
    • 2011 was supposed to live a twelvemonth of corporate philanthropy in the UK.  The aim was to halt the reduction inwards giving to the arts experienced inwards recent times.  The authorities wanted organisations to locomote afterwards fit funding amongst Michael Portillo inwards accuse of the novel scheme (which mightiness explicate why I maintain seeing him inwards galleries!).  I've non seen a lot of evidence that this scheme is a success every bit yet.  Instead what I receive got seen is a number of companies failing to proceed existing sponsorship arrangements or pulling out of sponsorship of exhibitions/prizes at a belatedly stage.
    • Personally I think to a greater extent than endeavor should live employed inwards getting "bad" companies to redeem themselves through extracting lots MORE funding out of them for art!  I am absolutely at 1 amongst thought expressed past times Jonathan Jones (Jonathan Jones on Art) inwards relation to the notion that BP should non live allowed to sponsor fine art - Slick fine art sponsorship: why shouldn't BP pour fossil oil coin into the Tate?  Art has always needed the sponsorship of the rich in addition to the powerful.   However the rich in addition to powerful do non e'er bear good or do goodness things.  Should nosotros hence decline their coin until they start behaving?  My ain thought is that those who desire to halt sponsorship past times banks etc should seat where the replacement funding is going to come upward from or what should live cutting because the sponsorship funds are turned away.  Additional fund sure as shooting won't live coming from the taxpayer.
While protests roughly the reason this year, from Wall Street to Tahrir Square, receive got picked the right causes in addition to enemies, the BP fine art drive is mistargeted, misconceived in addition to massively self-indulgent.
Prospects for 2012
  • 2012 PREDICTION:  The double dip recession volition construct it (if it hasn't already) in addition to may good proceed all year.  That's when it gets bad (2008), gets meliorate in addition to and then gets bad again.  We're directly entering the 2nd circular dip of depression. My gut experience is that this could live a long 1 amongst a slowly recovery.
    • Current indications are that it's going to live affecting far to a greater extent than people this fourth dimension around.  Growth has slowed in addition to volition technically acquire negative growth during the recession.  Unemployment has already started to ascent significantly.  The lack of spending inwards countries amongst austerity budgets volition impact on those who provide goods in addition to services to them (hence the notion of "we're all inwards this together").
    • In terms of retail, it's expected that high street shops in addition to those selling non-essential items volition striking a bad patch early on inwards the New Year.  There's every adventure that afterwards credit carte bills for Christmas arrive, those retailing fine art volition notice it bleak from Feb onwards.  The principal job at the instant is nobody is confident every bit to when this volition end.
    • The recession volition also impact the confidence of those non yet straight affected. My thought is that it's highly probable that in that location volition live an emphasis on people beingness careful
    • At the same time, those soundless able to purchase "affordable art" may bespeak a trivial assist to demonstrate them how it tin give the axe live affordable
  • 2012 PREDICTION:  Sales at the top degree volition live "bumpy" Sales at the top degree of the economic scheme - via the major fine art auctions - receive got been strong for most of the twelvemonth but in that location are signs that the urge to pass is receding.  In the latter portion of the twelvemonth plant past times real pop contemporary artists receive got NOT reached reserve prices at auction which would receive got been no job a brusk spell ago.  Maybe the double dip recession is showtime to impact on the wealthier members of society?
  • 2012 PREDICTION:  Sponsorship volition proceed to live a victim of "downsizing" past times smaller companies.  It may good live that your fine art social club or local exhibition volition endure in addition to yous in all likelihood bespeak a computer program for "what if".
  • 2012 PREDICTION:  Lots of endeavor volition live applied to working out how to construct it like shooting fish in a barrel for people to pay.  For example, paying a minor amount each calendar month is a lot easier to do than to pay out the total cost of a painting.  
  • 2012 PREDICTION:  There volition live to a greater extent than emphasis on preparation people inwards how to generate funds.  It's finally been recognised that the argue some organisations don't do it every bit good well is that they don't know how to.  Arts & Business seems to live doing a goodness chore of offering toolkits in addition to preparation for those who bespeak to acquire a lot meliorate at supporting fine art inwards the populace sector.  Hopefully they'll also give some thought to how they tin give the axe assist private artists
Art Media in addition to Genre

My predictions for 2011 - in addition to what genuinely happened
  • 2011 PREDICTION: Sound fine art volition acquire to a greater extent than popular UNSURE I genuinely receive got non got a clue virtually this one.  I've non heard a lot virtually audio fine art inwards 2011 ;)
  • 2011 PREDICTION: There is a renewed involvement inwards crafts in addition to heritage art.  ACCURATE Grayson Perry has had a real successful exhibition at the British Museum in addition to some considerable exposure inwards the media.  
  • 2011 PREDICTION: Specialist genres volition proceed to live relatively stable inwards terms of sales. PARTIALLY ACCURATE.   This was a repeat of my prediction for 2010 in addition to 2011. Certain genres (wildlife art, fauna art, botanical fine art in addition to miniature art) all receive got an established collector base of operations who are passionate virtually the art. My ain observation (I appear at cerise spots!) would tend to advise that it's proving to a greater extent than hard to fit past times sales records - although exhibitions dedicated to a genre are typically soundless doing meliorate than other types of art.  Those who jealously guard their mailing lists of past times purchasers in addition to cosset them amongst Buyers' Previews seem to do rather better.
  • 2011 PREDICTION: Fewer commissions for portraits of individuals associated amongst publicly funded institutions.  UNSURE The commissioned paintings I saw inwards 2011 were the termination of commissions mainly undertaken prior to electrical flow concerns virtually the double dip recession in addition to the funding cuts.
  • 2011 PREDICTION: Some artists selling paintings inwards the £10,000 - £20,000 may experience the pinch.   UNSURE  What I receive got seen instead is a lot of cost hikes past times artists who receive got historically charged less.  It took me a spell to piece of work out what was going on.  I'm assuming this results from a loss of sales in addition to a strategy for continued income.  I'm seeing to a greater extent than than a few Artists who unremarkably cost nether £1,000 in addition to betwixt £1-5k directly pricing good inwards a higher seat past times prices.  The strategy seems to live to construct their fine art appear to a greater extent than similar fine art which should live bought past times rich people. They're trying to displace away from those whose assets in addition to incomes are currently beingness squeezed in addition to are instead chasing the wealthy collectors who won't purchase inexpensive art.
  • 2011 PREDICTION: Paintings volition acquire bigger in addition to to a greater extent than colourful again. The theory is that fine art which incorporates warm / sunny / experience goodness colours helps to construct people experience goodness in addition to hence is to a greater extent than probable to sell.  ACCURATE  Feel goodness fine art definitely sells.  One of the prime number examples for me was a lovely sunny Bonnard which I sketched at Christies - which went for a tape price.  I've also seen much larger in addition to to a greater extent than colourful paintings at some fine art social club exhibitions.  Exhibitions of minor pieces inwards deadening colours are depressing - in addition to nobody buys.  
  • 2011 PREDICTION: Works on newspaper - specially high lineament fine fine art printmaking - volition do well. ACCURATE  
Prospects for 2012

This is a review of the business concern of fine art - hence predictions do non relate to those who create fine art for their personal pleasance in addition to receive got an income or other back upward independent of whatever turn a profit they generate from their art.

2012 PREDICTION:
  • 2012 PREDICTION:  Artists volition proceed to focus on trying to notice dependent plain affair in addition to formats that people volition purchase on a consistent basis. eg Small fine art doesn't seem to live solution unless yous generate regular sales.  Small fine art which demonstrates science holds to a greater extent than appeal to the wealthier collector
  • 2012 PREDICTION:  More artists volition bespeak to analyse the existent costs in addition to benefits of dissimilar media in addition to formats.  Artists can't afford non to know what form of render they acquire on the dissimilar types of fine art they generate.  The aim volition live to notice which approaches involve them inwards virtually giving work away for gratuitous (after all relevant costs are counted) in addition to which generates the best render in addition to to the lowest degree peril for the amount of fourth dimension in addition to endeavor in addition to materials invested.
Art Galleries in addition to Museums

My predictions for 2011 - in addition to what genuinely happened

I predicted that applied scientific discipline in addition to galleries would acquire cosy however progress has been painfully slow.  Which is surprising given how fast other areas of the economic scheme receive got grasped that the whole reason is going online - in addition to huge numbers are online in addition to mobile.

I'm left feeling that retail galleries lack expertise for retail inwards the 21st century and bespeak technical assist to acquire them gear upward amongst basic social media.  Which represents income generating potential for the creative mortal who's also a techie.
  • 2011 PREDICTION: iPad portfolios  PARTIALLY ACCURATE - I've sure as shooting seem to a greater extent than artists using an iPad every bit their portfolio - but I don't think this notion of a beautiful in addition to real portable portfolio has caught on every bit yet.  It plant the other way circular every bit good - galleries showing artists the dissimilar ways they tin give the axe hang a gallery.
  • 2011 PREDICTION: more in addition to to a greater extent than fine art gallery blogs  PARTIALLY ACCURATE - The notion that a weblog is only an online version of a gallery newsletter has non yet caught on.  However the to a greater extent than contemporary in addition to switched on Museums receive got developed a weblog eg Turner Contemporary inwards Margate.  I think the job mightiness prevarication amongst competence roughly applied scientific discipline inside galleries!   Where it exists progress is beingness made in addition to I'm hearing anecdotes which advise goodness things come about every bit a result.  It's hard to run across how progress volition live made inwards galleries that lack the confidence in addition to the competence to write a blog.
  • 2011 PREDICTION: more dedicated exhibition blogs which characteristic fine art in addition to artists inwards private weblog posts.  PARTIALLY ACCURATE - Galleries that receive got switched on to the opportunities offered for dynamic marketing are doing it.  A goodness instance is the previews artists on a weblog prior to an exhibition and also writes virtually their piece of work after an exhibition or fine art fair inwards terms of piece of work which attracted particular attention.  It all helps to warm upward the collector!
  • 2011 PREDICTION: more actual/virtual exhibitions: to a greater extent than exhibitions which are on display inwards the gallery in addition to online at the same time PARTIALLY ACCURATE - I'm seeing this to a greater extent than in addition to to a greater extent than nevertheless it's far from universal
  • 2011 PREDICTION: more smartphone/iPad apps for major fine art museums in addition to galleries PARTIALLY ACCURATE - 1 time to a greater extent than steady progress but it's far from routine.  Also museums in addition to galleries bespeak to notation that to live effective they must create an iPhone AND an android version.  
What I missed:

Some major novel regional galleries - both designed past times David Chipperfield - in addition to both totally switched on to the novel way inwards which people relates to organisations in addition to cultural opportunities.  The switch away from London towards funding regional fine art galleries makes consummate sense if the 2 below are anything to locomote by.  Importantly it also recognises the reach that Art has to convey a existent economical do goodness to an area.  They seem to laid a goodness example.
What I missed
  • the large force to digitize the authorities fine art collection in addition to other collections.
Prospects for 2012

The recession is both a threat in addition to an opportunity.  Riding out the waves of the double dip recession requires a disposition to think strategically in addition to implement meaning alter to gear upward for a novel business concern model.  The degree of sovereign debt crisis agency that a recovery inwards the economic scheme may live a long way off.  The consensus seems to live that the story of 2012 volition live virtually how economical growth fails to materialise in addition to the economical recovery .
  • 2012 PREDICTION: Essentially business concern every bit green but to a greater extent than so in addition to amongst a particular emphasis on beingness cost-effective.  Prestigious / publicly funded museums in addition to galleries will 
    • pursue blockbuster exhibitions.  There's zippo to a greater extent than satisfying for a major gallery in addition to then to receive got all your bookable tickets sell out fast
    • increase charges for special exhibitions - my thought is we've seen a meaning increment this year
    • keep costs downward past times repackaging the in-house collection every bit an exhibition - in addition to and then charging people to run across it!
    • continue the existing pattern of partnerships amongst other museums to defray costs in addition to improve the lineament of exhibits
    • promote bookable exhibitions.  This is seen every bit a way of reducing the crunch which exhibition visitors receive got experienced on occasion inwards the past.  It also agency that they acquire the cash time period going early on which helps to absorb the costs of expensive exhibitions.
    • pursue all avenues for generating additional income from associated activities or merchandising
    • reduce crime in addition to the theft of artwork
  • 2012 PREDICTION: to a greater extent than fine art volition live sold through dedicated fine art fairs and to a greater extent than artists volition aim to link upward amongst one. The fine art fairs are pop amongst collectors, they acquire to run across a lot of fine art inwards 1 time place.  While they receive got their ups in addition to downs I've heard goodness things this twelvemonth from artists who receive got been exhibiting at the meliorate calibre ones.  Good galleries directly compete for a seat at the goodness fairs.
  • 2012 PREDICTION: to a greater extent than galleries volition closed but to a greater extent than artists may start selling fine art on the high street. Gallery closures volition live driven past times collectors preferring fine art fairs, the decline inwards footfall on the high street in addition to the fact that people are beingness real careful amongst their cash.  Sales receive got dropped significantly for many artists.  However initiatives to regenerate the high street inwards the UK may good assist fine art galleries and/or artists amongst imagination in addition to the gumption to "have a go".  These are the fundamental recommendations.  The notion that it should live easier for people to acquire marketplace seat traders offers 1 alternative for the sale of fine art - every bit does the imaginative utilization of empty shops.
  • 2012 PREDICTION:  more galleries volition locomote online in addition to to a greater extent than fine art volition live digitized - it's 1 way of cutting costs
  • 2012 PREDICTION:  a few galleries volition laid about to explore the latest characteristic of retail marketing ie multi-channel marketing (eg run across it online, monastic state it in addition to pick it upward inwards the store of your alternative OR run across it inwards a store in addition to monastic state it in addition to receive got it delivered to your home).  My gut instinct says that this is a goodness thought for fine art - but in all likelihood rather hard to do well.  
  • The major fine art competitions in addition to national fine art societies volition bespeak to piece of work hard at reducing exhibition costs for artists if the exhibit is at some distance from home.  To live successful exhibitions bespeak goodness lineament fine art in addition to for artists to construct submissions they bespeak to receive got a sense they are non wastng money.  New initiatives at the halt of 2011 appear promising - especially screening of entries via digital paradigm - but there's reach to do more
The bottom trace for whatever creative mortal looking for a gallery should live to inquire these questions:
  • Is it technologically competent?  Does it receive got a decent website?  Does it receive got a blog?
  • Does the gallery marketplace seat online inwards a way which volition attract repeat visitors eg opportunities to subscribe; regular weblog posts; posts which give customers insights into the artists way of creating work
  • Does it locomote to goodness lineament fine art fairs?
The Making Influenza A virus subtype H5N1 Mark Poll (August 2011)
What's the principal way you've sold fine art inwards the lastly 12 months?
(right click the paradigm in addition to opened upward inwards novel tab to run across a larger image)
Selling Art Online

See What's the MAIN way yous receive got sold fine art inwards the lastly 12 months? (Poll results)

My predictions for 2011 - in addition to what genuinely happened
  • 2011 PREDICTION: Regulation volition acquire to grips amongst business concern practices online - improving compliance amongst revenue enhancement constabulary in addition to reducing the reach for lost taxation - I've non heard anybody moaning so I'm wondering whether the revenue enhancement people receive got bigger fish to fry!
  • 2011 PREDICTION: Etsy in addition to Zazzle volition proceed to dominion the roost inwards relation to sales - no alter on this front end - both are way out inwards front
Prospects for 2012
  • 2012 PREDICTION:  engaging amongst prospects in addition to developing client loyalty volition acquire major priorities for all those seeking sales of their fine art online.  Those doing good may good live those who excel in this expanse rather than their fine art technique
  • 2012 PREDICTION:  artists volition develop/improve their branding in addition to how artists introduce themselves to the reason  To live memorable involves to a greater extent than than only ikon a neat painting.  
Artists wanting provender for their thought processes may good notice sustenance inwards my collection of "resources for artists" websites - which tin give the axe all live found in How to sell fine art online.

Art shops in addition to Art supplies

My predictions for 2011 - in addition to what genuinely happened
  • 2011 PREDICTION: more in addition to to a greater extent than high street stores which stock less in addition to less ACCURATE - the arts and crafts hobbyists are taking over.
  • 2011 PREDICTION: a fairly salubrious online marketplace seat which endures cost competition - online suppliers don't seem to be squeaking although I imagine they're doing sensible things similar looking at the cost of the stock they concur in addition to ways of improving what they receive got to offering inwards monastic state to maintain the customer
  • 2011 PREDICTION: a real few specialist shops which are similar an oasis inwards a desert - good the ones I know are soundless going!  I experience to a greater extent than in addition to to a greater extent than strongly that it's our duty to patronise the genuinely goodness fine art shops if nosotros desire to maintain them
Prospects for 2012
  • 2012 PREDICTION: highly specialised shops volition stay pop but volition also live vulnerable to the recession
  • 2012 PREDICTION: more suppliers volition re-create those who already hide social media every bit a agency of communicating easily amongst customers

and finally - Artists passing on

We lost a number of meaning artists inwards 2011 - in addition to it seems appropriate to think who they were
  • July: 
    • Cy Twombley - an American living inwards Italy in addition to regarded every bit a considerable painter past times many - obituary.  
    • Lucian Freud - Britain's greatest painter of recent times, he redefined portraiture - obituary
  • August: David Measures - a wild fauna creative mortal who kept detailed plain diaries in addition to who was held inwards neat regard past times his peers - obituary
  • September:  Richard Hamilton - some refer to him every bit the inventor of pop fine art - obituary
  • October:  Adrian Berg RA - painter of gardens in addition to trees obituary
  • November: Margaret Olley - an Australian painter of exuberant soundless lifes inwards domestic interiors who was a declared national treasure in addition to twice the dependent plain of portraits winning the Archibald Prize  obituary
  • [UPDATE 27.12.11]  December:  Helen Frankenthaler - a 2nd generation abstract expressionist who initiated the color plain displace - obituary

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