How To Job A 'Search Description' For Your Blogger Post

This postal service is for people who usage Blogger.

• It introduces yous to the novel functionality inside Blogger which allows yous to write an private summary descriptions for each of their weblog posts.  
• It also explains how this improves the post's listing past times search engines - as well as may good ameliorate the let on of visitors - via search - to your weblog too

New functionality inside Blogger

Blogger has lately introduced new functionality to its software for blogging.  Within the novel template at that spot is at i time a novel pick to include a meta description for the weblog AND each private weblog post.

Meta elements supply data close a given Web page, most oftentimes to assistance search engines categorize them correctly. They are inserted into the HTML document, only are oftentimes non straight visible to a user visiting the site.Wikipedia - Meta element

The meta description says what your weblog or postal service is close - only doesn't look on your blog.  However it does look inwards the listing for the postal service inwards a search engine index.

Various attempts past times some to manipulate search engine rankings conduct led to some meta tags becoming much less influential than they used to survive - keywords existence a illustration inwards point.

However a meta description is yet used past times search engines, specially if it accurately reflects the content of the postal service (eg text or the alt tags on an image)

Why depict your weblog postal service inwards summary?

Prior to implementation of the novel functionality, the snippets used for my weblog posts which had been indexed were usually

• either the start judgement of the post 
• or the labels/categories identified for the post.  

I've ever suggested that the start 200 characters of a postal service were the most of import - as well as this is i of the reasons why!

However if YOU create a 'search description' for your weblog post, this agency YOU - rather than Google or the other search engines - teach to define how that postal service is summarised when indexed past times a search engine.   You are non left to the tender mercies or whims of the unlike search engines!


In other words, if yous desire people to see your weblog YOU tin forcefulness out at i time define the best way of describing your postal service inwards Google.  For all visits generated past times a search, this volition ameliorate the chances of people  clicking the link inwards the search results as well as visiting your weblog every bit a resultant as well as finding what they wanted.  It may good ameliorate traffic to your weblog every bit a result.

However the description solely industrial plant to best upshot if it accurately describes the content of the weblog postal service eg repeats words used inwards the text.

How to depict a weblog post

There are 2 stages to this.

• The start phase solely needs to survive done i time every bit it enables the description functionality and sets a description for the blog.  
• The 2nd phase relates to the description of the weblog postal service as well as needs to survive done for every private postal service yous desire to describe.

Stage 1: Enable the meta description functionality in Blogger

Set the blog's search descriptionHelp users select to click on your weblog inwards search results past times writing a compelling summary of what your weblog is all about. Learn more.
Contents of ? push clit adjacent to "Description"

You should:

1. view the dashboard of your Blogger blog
2. Go to "Settings"
3. Click "search preferences"
4. Find "Meta Tags".  This should dot the default pick - ie the description is disabled.
5. Click "edit" push clit re. "Description"
6. Click "Yes" push clit to enable search description functionality
7. Create a meta description for your weblog inwards l50 characters or less.  (Use Letter Count - gear upwards to the grapheme pick if yous desire to check.) This is the description which volition look on your domicile page - come across illustration below.
8. Click 'save changes' button

EXAMPLE:  I condensed the strapline beneath the championship of Travels alongside a Sketchbook to do this description which is precisely 150 characters

When I travel, I sketch. When I sketch on my travels I tape it here. Plus data close places I see as well as links for those who desire to know more

Menu of postal service settings inwards Blogger
AFTER search description has been enabled
(in Stage 1)

Stage 2: Create a search description inwards Blogger

In the Blogger Post edit view, yous tin forcefulness out insert a 'search description' when yous do a postal service or edit it.

To do this, yous should:

1. view your dashboard for your Blogger blog
2. Go to "posts"
3. EITHER do a novel postal service OR select a postal service to edit
4. View the Post Settings on the right paw side of the edit view.  This includes 'Search description' (as illustrated on the right) - only solely if yous conduct acted on Stage 1 above.  Otherwise the setting is missing.
5. Click on 'Search Description' as well as a window box appears
6. Enter a brief as well as accurate (meta) description of the postal service inwards the window.  This volition survive the text used inwards a search engine listing.
7. Try as well as brand certain you use 150 characters of obviously text or less (recommended past times most reputable sources).  
8. click done

Here's an illustration - the summary I've created for this postal service is shown below inwards description window

Example of a search description
for an private Blogger weblog post

Once you've done this, your indexed weblog postal service volition demonstrate upwards alongside the right description.  This is the i for yesterday's post

Meta 'search' description for yesterday's weblog post

This is also the description which volition demonstrate upwards if yous promote your weblog postal service on Facebook.

Extra!  For those who desire to know to a greater extent than close site description banking concern jibe out Google's Search Engine Optimisation Starter Guide (pdf).  This is what it has to country close "best practice"

Accurately summarize the page's content
Write a description that would both inform as well as involvement users if they saw your description meta tag as a snippet inwards a search result.

Avoid:

• writing a description meta tag that has no relation to the content on the page
• using generic descriptions similar "This is a spider web page" or "Page close baseball game cards"
• filling the description alongside solely keywords
• copying as well as pasting the entire content of the document into the description meta tag

and

Use unique descriptions for each page

Having a unlike description meta tag for each page helps both users as well as Google, especially inwards searches where users may conduct upwards multiple pages on your domain (e.g. searches using the site:operator). If your site has thousands or fifty-fifty millions of pages, hand-crafting description meta tags likely isn't feasible. In this case, yous could automatically generate description meta tags based on

Avoid:using a unmarried description meta tag across all of your site's pages or a large grouping of pages

Do tell me whether or non yous decided to assay enabling this functionality as well as how yous got on using these instructions.

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