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Reviewing Fine Art On The Cyberspace Inward 2012

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A review of fine art on the cyberspace for independent fine art bloggers inwards 2012 
plus predictions virtually fine art on the cyberspace for 2013

 Every yr at this fourth dimension of yr I facial expression dorsum too elbow grease too travel out what happened to fine art inwards the final 12 months too specifically what happened to fine art on the cyberspace too fine art bloggers.  This includes looking at how engineering has changed too what bear upon this has re the Internet too how artists relate to it.

This is the initiative off of a 2 business office "who's made a grade this year?" annual review of fine art from the perspective of an independent fine art blogger.

This is a really long post too if you're equally good busy correct forthwith inwards the run-up to Christmas, why non salvage it for a fiddling later on too run across if you lot concur alongside my ruminations on
  • what stayed the same inwards 2012
  • what changed inwards 2012 - too how I did on my predictions for 2012!  What did I girlfriend too what did I acquire right?
  • PLUS I make predictions virtually fine art on the cyberspace for the coming year.  I confess I'm known for beingness amend at predicting 5 years downwards the trace but I'm non equally good bad at the side past times side 12 months
I'm going to comprehend some of the topics which are relevant to an cease of yr review too going frontwards inwards the 2d business office - the "Art Business" review which I'm doing tomorrow (inbetween doing the large Christmas nutrient shop!)

 Please don't hesitate to add together inwards your ain perspective 
  • on what's changed too what you lot shout upward volition change.
  • if you've written an cease of yr review please do LET ME KNOW too I'll reference it on this spider web log inwards the initiative off "who's made a grade this week?" of 2013.
So respect some time, settle yourself inwards a comfy topographic point with a loving cup (or glass!) of your favourite drinkable too have got a read too run across whether what I shout upward chimes alongside your perspective.

 DON'T FORGET: the deadline for NOMINATION for the BEST ARTWORK on an fine art spider web log inwards 2012 is presently after midnight on 24th December.
  • Links to the nomination threads tin live found at the gain of the correct mitt column. 
  • The results of nominations - including links to the fine art blogs of those who nominated - volition live published later on on 24th December
WHAT STAYED THE SAME IN 2012

BLOGGING ART

Here are the truisms virtually blogging fine art which travel along to apply too are worth reiterating
  • The fine art spider web log is similar having an too accessible permanent private view - Art Collectors savour getting to know the creative individual equally a individual too what their fine art is about.  The spider web log provides an chance for showing a torso of travel together inwards a way which enhances the whole.
  • Blogging fine art = improved fine art - it's the procedure which makes a deviation too it actually doesn't affair 1 jot if nobody ever reads it!  Somehow the procedure of posting your fine art online too writing virtually it makes you lot variety out what you lot like/dislike virtually it too what to tell virtually it.  It helps you lot to 
    • think virtually how to prepare your artwork and 
    • also makes you lot to a greater extent than articulate when talking to clients
  • The character of the content is what attracts people to a blog too increases the number of people who see your blog. Whether it's the character of the fine art or the character of the information, it's ALWAYS the character of the content which makes the large difference. There are blogs which I read regularly or facial expression at paintings regularly because they're practiced stuff!
  • Over fourth dimension character content inwards archives generates visitors - thence long equally you've used words to pull spider web log posts or images that people usage inwards Google searches
  • Regular blogging attracts traffic - the easiest way to lose readers is to surrender blogging without notice too for no obvious reason. Once a calendar week is fine if that's all you lot tin do.
  • If you lot similar the art, chances are you’ll similar the artists inwards the blogroll - thence long equally it's non an endless unsorted listing and/or the links are non stagnant. It also tells you lot a lot virtually the artist!
  • Networking too commenting on other fine art blogs remain the primal to getting noticed.
  • Making it piece of cake for people to follow you lot - such equally indicating how you lot tin subscribe makes all the deviation to getting regular followers
  • Many novel blogs - of whatsoever type - are soundless abandoned inside three months
  • Bloggers soundless contend alongside blogging fatigue thence travel out a routine which plant for you - To avoid becoming a blogging casualty I recommend (1) respect a frequency which plant for you lot too (2) have got regular breaks. That's my recipe - too I celebrated the seventh birthday of this spider web log recently.

WHAT CHANGED IN 2012 too how did I do on my predictions?


ART ON THE INTERNET - 2012 PREDICTIONS: - the artist's perspective

Below you'll respect my 2012 predictions inwards bold - addition a comment on the extent to which it was accurate or not.  My ain self-assessment says that I was far equally good optimistic final yr virtually how fast artists and related organisations volition alter their behavior than is borne out past times reality!
  • 2012 PREDICTION: Agendas for alter volition live influenced past times the double dip recession.  ACCURATE I've forthwith met too heard of to a greater extent than than a few artists who have got lost all of their B&M galleries to the recession.  Even die-hard anti-computer artists are forthwith outset to shout upward virtually how they powerfulness acquire their fine art on the Internet.  Those of you lot who have got a caput start should live inwards a amend topographic point to have got wages of the Internet
  • 2012 PREDICTION: PARTIAL Gallery blogs volition have got off.   It's really wearisome but it has started.  However alongside a few notable exceptions (see Beside the Wave Gallery) almost all are non really practiced too appear to have got no online strategy. The style appears to live to shout upward "job done" in 1 trial it's prepare rather than "this is merely the beginning".  The same goes for Facebook Pages - they have got laid them upward but they've non been really successful at getting whatsoever attending - which is really piece of cake to run across given the enumeration of the number of followers.  Invariably this suggests a employment organisation which lacks employment organisation 'nous' re. marketing too a lack of awareness of what's required to create an online presence which is effective.  Teenagers inwards bedrooms are doing a amend job.....  Is it whatsoever wonder B&M galleries are going under?  From the artist's perspective, if looking for sales outlets off the cyberspace you lot require to banking corporation fit out how cyberspace savvy they are.
  • 2012 PREDICTION:  ACCURATE Artists volition promote their fine art on the cyberspace to novel countries.  I've begun to run across to a greater extent than artists taking too promoting their fine art overseas than ever before. One representative was Art of the Real (Art of the Real) - a grouping of 4 watercolour artists who toured the ground alongside exhibitions of their paintings inwards 2012 too ensured that they had extensive marketing of the diverse exhibitions via their blog, Facebook and the Internet generally.  I'm also seeing to a greater extent than artists outset to brand too consolidate connections alongside mainland People's Republic of China which is the side past times side large marketplace for e-commerce.  We're at a outset of a style hither - I'd await it to travel along to prepare tardily over time
  • 2012 PREDICTION: UNSURE  It volition acquire to a greater extent than routine for artists to focus on how their fine art on the cyberspace communicates through different types of technology (eg the phone, the tablet, the desktop figurer too the TV concealment - all of which have got different concealment sizes, operating systems too resolutions.)  For a site to travel on many different screens it needs to have got a responsive mobile oriented template.  I've seen really fiddling evidence that artists are talking never heed acting on the require to ensure they've got the correct set-up
    • It's non that the require to shout upward virtually this isn't yet acquaint thence much equally this way of thinking is far from routine. In number it's the side past times side phase on from testing how your website looks through different browsers.
    • It also agency artists require to shout upward much to a greater extent than virtually what messages forthwith require to live contained inside a post rather than inwards a side column - because non all mobile displays exhibit the side column!  I stopped inwards the middle of this spider web log post to add together inwards a "Contact Me" to the pages at the gain of this spider web log - which are accessible inwards the mobile format!
  • 2012 PREDICTION: Artists volition promote exclusive access to dedicated blogs or parts of their sites equally a way of encouraging engagement alongside clients too students.   PARTIALLY ACCURATE  
    • I'm seeing this on to a greater extent than too to a greater extent than on sites relating to active tutors who are minded to usage engineering to care them teach.  
    • I'm non seeing much evidence of this inwards relation to fine art collectors.  Professional galleries forthwith oft have got a infinite which is secure where they tin exhibit collectors exceptionally practiced images of a work.
  • 2012 PREDICTION:  Artists volition acquire to a greater extent than opened upward too active inwards promoting online recognised schemes for phase payments for art. UNSURE  I've non seen whatsoever item progression or noted arrangements on artists websites too blogs
    • 2012 PREDICTION: More artists volition self-publish too sell tutorials (based on or linked to content initiative off piloted online through spider web log posts) too volition usage a spider web log to cook too maintain too audience for their publications.  UNSURE When I review the fine art volume pages on Amazon I run across an awful lot of rubbish ostensibly produced past times artists for artists.  So I shout upward this style is developing - soundless I shout upward the jury is soundless out on whether what's been produced is whatsoever good! I will reiterate a comment from final year. Artists write a lot of practiced content - but don't ever shout upward plenty virtually their target marketplace too how to edit it or packet it or marketplace it. There's a LOT of reach to do much better.
    • 2012 PREDICTION: Blogging too usage of social media past times major Art Societies volition acquire to a greater extent than normal.  ACCURATE - but soundless express A modest number of Art Societies got to a greater extent than involved inwards social media inwards 2011.  In 2012, some of the to a greater extent than of import ones began to grasp the importance of stimulating too maintaining a profile on Facebook equally good equally a website too blog.  However for the most part, a conclusion to resist involvement alongside computers at all costs permeates far equally good many fine art societies.  As a final result many are spending large sums of coin on printing too mailing newsletters when they could live saving the coin past times sending much nicer looking newsletters alongside amend images (and links to videos) past times e-mail - too making members who desire them their newsletters on newspaper to pay the cost price.

    TECHIE 2012 PREDICTIONS: fine art too technology, software & social media

    Below you'll respect my 2012 predictions inwards bold - addition a comment on the extent to which it was accurate or not.  The argue for highlighting the techie side of things is that it tin have got a meaning bear upon on how best to deliver fine art via social media on the Internet.
    • 2012 PREDICTION: There's soundless reach for considerable growth inwards the number of people using smart mobile technology. ACCURATE 2009-2011 saw the growth inwards early on adopters of smartphones too tablets soundless 2012 saw explosive growth in in the purchase of devices for mobile cyberspace activities  in both the domestic too employment organisation market.  Apple dominates the tablet marketplace - the iPad has a 76.4% marketplace share.  Apple also has to a greater extent than than 50% of the smartphone marketplace inwards the USA whereas inwards Europe Android telephone are to a greater extent than prevalent (around 2 third).  The of import indicate for artists is to empathise that tablets too larger smartphones are beingness used a lot for BROWSING the Internet.  To purchase a paradigm fine art collectors may usage a desktop but it's increasingly probable that they initiative off saw your fine art online on something smaller.  Hence having your sales outlets prepare for mobile browsing is becoming to a greater extent than too to a greater extent than important. 
    smartphones too tablets combined brand upward 70% of all devices sold inwards 2012PC Adviser - Artists on Facebook - The Scope too The Rules
  • The Facebook Guide to Facebook Pages
  • Poll Results: Is Facebook replacing Forums for Artists?
  • A Guide to Facebook Interest Lists (Part 1)
  • How to brand an effective Facebook Interest List
  • Pinterest - inwards terms of both its explosive growth (1,000%) too its game-changing bear upon on search traffic too marketing art. It presented major copyright issues too problems for artists whose travel was pinned too and thence Google listed the artwork on Pinterest but non on the originating website or spider web log - too in that location was no link dorsum to the artist.  On the other mitt some artists maintain that it has led to to a greater extent than visits to their websites.  I've yet to run across the statistics for it having a really positive bear upon on sales EXCEPT inside the context of a store set-up.  I am non convinced the site and/or all its members bear inwards a way which is ethical too fair to ALL artists who have got images on the Internet.
  • The challenge to excessive prices of educational textbooks for artists - inwards business office because of the availability of the Internet.
  • Art Magazines are going through a major shakeup inwards monastic tell to reply to the changes inwards the marketplace.  Some died along the way.
  • Increasing usage of smartphones too tablet devices for payments inside a retail framework.  Which agency that payment systems for artwork on the cyberspace needs to live compatible alongside such devices.  That powerfulness propose in that location is to a greater extent than merit inwards using the larger 3rd political party sites to display fine art too deed equally a store forepart equally they're to a greater extent than probable to live on gain of such issues

    • ART ON THE INTERNET inwards 2013: a few predictions

    Here are my predictions virtually issues too alter which volition live relevant for artists on the Internet inwards 2013

    ART ON THE INTERNET - 2012 PREDICTIONS: - the artist's perspective

     I experience much less sure enough this yr virtually how fine art on the Internet is probable to proceed.

    My gut reaction is that it feels to me equally if things are maturing too if anything the measurement of alter is outset to slow.

     Beginnings have got been made - but I'm finding that trends inwards changed behavior are taking an awfully  long fourth dimension to acquire established.  At times it feels equally if the magnitude of changes inwards the information technology context (hardware, software too how everything works) have got raced off ahead of artists - many of whom don't experience really techie - too some clearly don't desire to live either!

     I'm guessing the argue for the slowness of alter this is that it is non a managed procedure - rather it is an organic 1 which develops at the measurement the private tin create out with.  Everything is done independently.  People re-create or adopt what seems to travel too oft don't bother alongside anything which looks equally good much trouble.  Nobody is providing back upward or monitoring progress thence people muddle along at whatever grade of agreement they have got been able to develop.

     The other argue why alter happens to a greater extent than tardily is that thence much has happened that people travel along to experience swamped past times it all too desire to stick to something unproblematic that they understand and keeps them grounded.  In the past times people have got also resented the fact that to a greater extent than too to a greater extent than fourth dimension gets devoted to social media too less too less to painting.  Different options have got different attractions too having tried them all out people tend to create upward one's heed which 1 or 2 they volition stick to.

     So having laid out what I run across equally the background for alter inwards 2013 hither are my predictions
    • 2013 PREDICTION: Facebook volition travel along to live an of import way of connecting alongside potential buyers - too volition travel along to alter how it operates.  However the rules virtually how it operates for the commercial do goodness of its users may good change.  Expect to a greater extent than strict application of the no commercial activities on personal accounts
    • 2013 PREDICTION: Artists who gave upward blogging for Facebook may start to come upward back.  My ain sentiment is that:
      • those who desire social interchange from like-minded artists volition usage Facebook groups - which are really effective too solely unmoderated past times commercial interests (unlike some forums!  It's piece of cake to driblet inwards too out equally fourth dimension allows)
      • those who desire prepare notions that travel beyond "Facebook chat" (ie longer than a tweet too shorter than a spider web log post) may good render to blogging given its reach to marketplace too acquaint travel inwards a much to a greater extent than coherent way
    • 2013 PREDICTION: The importance of the paradigm for communication on mobile devices too  on Facebook will acquire to a greater extent than emphasised.  Thousand words etc........
    • 2013 PREDICTION: Artists volition acquire much amend at producing digital photographs or scans of their work for usage inwards digital entries to fine art competitions, exhibition catalogues too virtual online exhibitions inwards galleries.
    • 2013 PREDICTION: Art tutors volition make ebooks of guidance tailored to specific topics - for usage alongside human face upward to human face upward too online workshops too available via ecommerce outlets.  Class notes inwards a digital format inwards number - for reading prior to attendance too reinforcement afterwards.  Art tutors who make peculiarly practiced fine art instruction ebooks volition run across demand for their workshops increase
    • 2013 PREDICTION: Art Societies volition routinely characteristic creative individual members inwards spider web log posts alongside every fellow member getting at to the lowest degree an annual feature.  These tin live timed too linked to the artist's ain exhibitions divide from the society's exhibitions.
    TECHIE 2013 PREDICTIONS: fine art too technology, software & social media

    Cloud Study, Sunset (c.1821) past times John Constable
    Oil on newspaper on millboard; Height: 152 mm (5.98 in)/ Width: 241 mm (9.49 in)
    Collection: Yale Centre for British Art
    This is where I have got a punt on what volition live the major changes inwards 2013 which nosotros require to remain warning to and/or start planning for now.  Some of this is my gut experience for where things are going, others are based on articles I've been reading - some of which are referenced below.

    As artists, we've peradventure been to a greater extent than used to learning how to pigment clouds than learning how to access them for the purposes of both software too information storage.  However the alter inwards usage of devices from desktop to mobile agency that cloud computing is laid to acquire the norm.
    • 2013 PREDICTION:  Mobile browsing of the Internet on tablets too smartphones volition acquire increasingly dominant.  More mobile devices than desktops volition hateful to a greater extent than too to a greater extent than people do their Internet browsing on a tablet or Smartphone.  It's anticipated that, inwards the USA, accessing the Internet via a mobile device rather than via a desktop PC volition acquire the norm inwards 2015 - which agency there's only a brusk infinite of fourth dimension to acquire sites licked into shape for mobile browsing. Making sure enough that all your sites are mobile friendly volition acquire essential.  (Note:  Have you lot ever checked out how your sites facial expression at acquaint on iOS too Android mobile phones too tablets equally good equally desktops.  Have you lot noticed how mobile templates oft driblet the column inwards blogs?)
    • 2013 PREDICTION:  Mini tablet ownership is expected to increment past times 43% inwards 2013.  Not thence much my prediction equally a slice of information I read inwards one authoritative article.  Will you lot live getting one?
    • 2013 PREDICTION:  Business Apps for Artists volition start to appear inwards the Marketplace.  I'm thinking less sketching too paradigm too to a greater extent than Business Management for Artists too Inventory Control for Artists - peculiarly for those who are selling fine art on a peripatetic basis e.g. at fine art fairs.  It's a logical progression - I'm merely wondering when the developers are going to spot it.  
    • 2013 PREDICTION:  Ownership of content i.e. (1)who owns what content on different  Internet platforms too (2) how ownership transfers volition acquire a major number inwards 2012.  Partly because of the recent Instagram debacle ("now you've uploaded your photos nosotros volition do whatever nosotros similar alongside them!" - see Who owns the content you lot upload online?) but also because of the Bruce Willis problem (all digital content bought online is only licensed (ie rented) rather than purchased outright).  Probably to a greater extent than relevant to photographers rather than artists correct forthwith - but you lot powerfulness desire to live really mindful of the terms too weather condition of all the places where you lot upload and/or archive images online.
    • 2013 PREDICTION:  Copyright relating to content online volition acquire to a greater extent than complicated earlier it gets simpler for artists.  All the thinking behind copyright changes seems to live beingness driven past times libraries (books / written documents) or music.  Nobody seems to live thinking virtually the paradigm or those who brand their living from images.
    • 2013 PREDICTION:  Cloud computing volition motility towards becoming the norm for the delivery of access to both software too files.  Not to the lowest degree because people forthwith brand usage of multiple devices too desire to live able to access their files from all of them!  I have got a confession to brand here.  I've been cloud computing for years (courtesy of diverse Google accounts) and rather wondered what the fuss was all virtually when Apple announced the iCloud.
    • 2013 PREDICTION:  A unproblematic Digital wallet could start to travel good for artists.  Particularly those working fine art fairs too plein air events where fine art is sold. For this to happen, the providers require to persuade us that it's simpler to usage than a slice of plastic carte which soundless plant fifty-fifty if the powerfulness or cyberspace access goes down.  They've non done this yet - but the breakthrough powerfulness come upward side past times side year.
    • 2013 PREDICTION:  Authentication becomes to a greater extent than of import equally to a greater extent than information moves online. too into the cloud.  You require to create upward one's heed who you lot are going to trust - and reputation issues volition consequently acquire increasingly important.  Will you lot trust Google, Facebook or Twitter to command your access to different media too software?
    • 2013 PREDICTION:  Archives of images (reference photos too artwork) volition increasingly usage the cloud rather than difficult drives or CD Roms.  As paradigm files acquire bigger too bigger it makes to a greater extent than too to a greater extent than sense to acquire them off the figurer too into the cloud.  The only employment is some of the places where you lot tin archive images inwards an ordered way (eg Private Flickr employment organisation human relationship used specifically for archiving limits the size of private images!).
    • 2013 PREDICTION:  A massive upheaval inwards how people access the Internet agency an upheaval inwards the marketplace - alongside companies inwards this sector coming too going too beingness bought upward too spawning novel start-ups.  It'll live manic!  It'll live crucially of import that you've backed 1 of the winners or you'll live endlessly moving your files around inwards future!
    What happened inwards previous years

    If you lot similar reading virtually what the past times yr looked similar inwards previous years elbow grease checking out my previous cease of yr reviews of "who's made a grade this year?" posts equally follows:

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