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Art Guild Weblog #3 - Recruit A Weblog Editor

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This is the 3rd inward a SERIES of posts almost fine art blogs for Art Societies as well as Art Groups.  

 Today we're going to expect at the somebody inward accuse of the Art Society Blog - the "Blogmaster" - or "Blog Editor" every bit I prefer to telephone shout out upwards the role.

If you've read 6 Tips to Master the Art of Delegation
  • The Guardian - The fine art of delegation: a how-to guide
    • Links:
    Links:
    • Art Society Blog #2 - Getting started, here are some suggestions for what an Art Society needs to do side yesteryear side if it wants to have got an Art Society Blog.

      Influenza A virus subtype H5N1 weblog is non something which tin hold upwards run yesteryear Committee. What it needs is
      • a clear laid of guidelines every bit to what it's almost as well as what form of content it should contain.  This tin hold upwards outlined yesteryear the Committee.
      • the correct somebody to run it - who needs to hold upwards recruited as well as so left to teach on amongst it.  It's called 'the fine art of delegation'! (See notes as well as links at the destination if your Committee needs a reminder!)
      The 6 Tips to Master the Art of Delegation
    • The Guardian - The fine art of delegation: a how-to guide
      • Links:
      • ROI Art Event Evening run yesteryear the ROI at their Annual Exhibition
        was the acre of study of a weblog post on the ROI Blog - the Making Influenza A virus subtype H5N1 Mark Art Blog of the Year 2012
      What form of "blog content" are nosotros talking about?

      This is the ambit of the content which the somebody who develops as well as controls the weblog will, every bit a rule, expect after:
      • The overall expect of the weblog ie its design as well as presentation.  What the weblog looks similar as well as how it behaves speaks volumes almost the values as well as priorities of the fine art society.  For example:
        • does it house an emphasis on including images of artwork yesteryear its members?  
        • OR does the blogmaster prefer writing almost his friends to creating web-ready images for every weblog post?
        • does the pattern reverberate the run of the fine art society, its branding 'look' as well as does it display artwork to best effect?
      • Titles for weblog posts - really of import - as well as the somebody who writes the weblog needs to know why!
      • Content of weblog posts e.g.
        • Announcements almost fine art classes, demonstrations, workshops, outings
        • Updates on fine art exhibitions - calls for artists, selected artists, updates of what the exhibition looks like, prizewinners, reports on surgical physical care for review 
        • Profiles of creative somebody members
        • Announcements almost the activities of members, exhibitions, opened upwards studios etc
        • Announcements almost related fine art competitions or opened upwards exhibitions of involvement to members of the society
      • Moderation of comments on weblog posts.  This is the degree monitor business office of the job. If yous exit comments unmoderated the weblog volition hold upwards spammed incessantly - which gives a really pathetic impression.  The measure for whatever organisation's weblog should hold upwards zilch tolerance for spam.  You thus demand to review as well as manually set out all comments received.  It's non a large bargain nor does it accept a long fourth dimension as well as I'll explicate why inward a afterwards post.
      • Generating responses to comments on weblog posts - there's no requirement to respond but it does assist if yous admit as well as respond to whatever comments received.  This helps it teach a dynamic conversation.
      • Generating responses to queries from the correct Committee person.  People enquire questions as well as the Blogmaster finds out the response if they don't already know it.  This is the Customer Service chemical ingredient of the role
      • the blog statistics - periodic reports dorsum to Committee on traffic (ie the number of people visiting the weblog as well as what they;re interested in).  This tin hold upwards done after the necessary code has been installed inward the correct place!  This is non hard to arrive at as well as is a project which could hold upwards done yesteryear a to a greater extent than numerically minded fellow member of the Society.
      • Updating the blog's links eg for links to a novel member's weblog (assuming the website has links to the members' websites).  This comes nether active advertisement of the members - inward render for their normal annual subscription!
      I'm thinking of writing a project description for a Blog Editor.  Does anybody else intend whatever other project should hold upwards included?

      What is a BlogMaster / Blog Editor?

       The BlogMaster is the somebody who runs the weblog on a solar daytime to solar daytime basis.  A dissimilar term - Blog Editor - is in all probability preferable.

      "Editor" is a really practiced shorthand term for a concept of what the Blogmaster does.  This is because the project is much to a greater extent than almost weblog content - generated yesteryear the Editor - as well as non a lot to do amongst the technical aspects of how it gets published.  That said, anything involving software requires a sure enough amount of technical 'nous'!
      • What it's not:  It's NOT the same project every bit the Webmaster who looks after the website - although in that location are some tasks which are similar.  It initially developed a similar advert every bit in that location was an existing utilisation which people initially thought mightiness good hold upwards similar - because they thought it involved "techie stuff" as well as needed a techie person.
      • What it's to a greater extent than like:  Realistically, the utilisation of the BlogMaster or Blog Editor is much to a greater extent than like the project of the somebody who runs the Newsletter for the Art Society.  The argue beingness it's a creative utilisation which is almost reporting tidings - as well as has a strong streak of editorial command running through it.
      Recruiting the correct person

      The practiced news? If yous select the correct somebody for the project so a weblog volition non introduce an fine art club amongst whatever problems as well as should heighten the standing as well as profile of the society.

      Blogging: Appoint i somebody to keep the blog, do the content as well as moderate

      Initially, spell the weblog is getting off the solid set down it's a practiced thought to have got exactly i somebody inward control.

      As it develops, to a greater extent than people tin teach involved in contributing content as well as exercising control.  I'll encompass how this industrial plant inward a afterwards post almost a Group Blog.

      Below are some suggestions every bit to the skills as well as competences required if the Blog Editor is to do a practiced job.

      Blogging tidings almost the Society: Make sure enough they have got the correct skills as well as competences

      DO expect for somebody who has previous sense of blogging or newsletter production - as well as expect at the agency they have got developed as well as maintained their ain weblog and/or the newsletters they have got produced.

      DO NOT assume a webmaster or anybody who has previously looked after a website volition know how to construct the most of a blog.  They in all probability don't.

      The practiced tidings is that spell some express technical 'nous' is required, most of the technical aspects are automated and, if yous utilisation something similar Blogger, most of this is taken tending of yesteryear the blogging software "under the hood".  Hence the demand for the techie chemical ingredient as well as techie skills is much reduced.

      My basic trace amongst fine art societies is a somebody tin grip WYSIWYG as well as the type of template formatting used yesteryear Microsoft Word so yous tin in all probability expect after a weblog as well as teach inward expect good.

      Put simply
      • Techie types who may good hold upwards practiced at website maintenance aren't ever practiced at marketing as well as selling the club - as well as chivvying people for content!
      • Those who are practiced at marketing as well as PR as well as writing/running newsletters may lack the detailed technical skills to do amongst running a website - but mightiness really good grapple amongst running a blog.
      What are the differences inward the 2 roles?

      I've attempted a summary of the differences betwixt a webmaster as well as weblog editor below.

      SiteWebmasterBlog Editor
      WebsiteThe webmaster looks after what is an essentially STATIC site which changes really piddling - apart from around the fourth dimension of the annual exhibitionn/a
      Blogn/aThe blogmaster looks after a DYNAMIC site which should modify on a regular basis. Every edition is different!
      Technical Skills
      		Very oftentimes essential as well as critical
      Deals amongst ISP, domain, server as well as bandwidth issues - as well as attacks which tin accept a site down.      		Much Less important
      ISP / server / bandwidth / laid on issues tin hold upwards minimal / non-existent if basic safety practices observed
      DesignCritical to branding - needs to hold upwards consistent amongst blogCritical to branding - needs to hold upwards consistent amongst website
      Technical Skills
      		Likely to involve coding (html or other code language)WYSIWYG based.  Unlikely to involve coding.  May involve minimal insertion of code into template (once) for stats.
      AudienceExternalExternal / Internal
      MarketingKey site for marketing as well as advertisement of the societyKey site for marketing as well as advertisement of the club to its members as well as their fans.
      Marketing Skills
      		Less of import re maintenance of website (particularly after initial branding as well as content settled)Critical importance - every bit content/images are written / generated yesteryear the Blog Editor
      ContentContent commonly provided yesteryear other people to timetables agreed yesteryear Committee (eg re annual exhibition update)Content commonly generated yesteryear the Blog Editor (who should besides render guidance to other contributors inward damage of vogue as well as number of words as well as number of images)
      Writing Skills
      		Dependent on whether content generated yesteryear webmaster or other peopleCritical every bit the editorial vogue of the weblog is guided yesteryear the Blog Editor
      Image 
      Generation 
      Skills
      		Essential - able to resize/produce spider web prepare images from images supplied  and introduce them well
      Generates picture content re exhibition       		Essential - able to resize/produce spider web prepare images from images supplied as well as introduce them well
      Generates images for all non-exhibition content Design as well as Layout skills re words as well as text are employed on a regular / frequent footing - every bit per the Newsletter Editor.



      NOTE:  The Art of Delegation - here's a duad of curt articles for those inward demand of a reminder....

      Links:
      Links:



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