A Threadneedle Infinite Exhibition
Friday, 15 May 2020
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Art Business and Marketing,
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mall galleries,
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This calendar week Lachlan Goudie and Tim Benson are exhibiting novel paintings in the Threadneedle Space at the Mall Galleries.
I've seen quite a few exhibitions inwards the Space at nowadays yesteryear FBA Artists too others too convey ever wondered what's involved inwards running your ain exhibition - too thence this calendar week I asked!
[Note: This post has been updated since start published final nighttime - I thought of a few to a greater extent than things to nation too demo when I woke up!]
Tim came upwards with the thought of putting on an exhibition.
Motivation related to testing out whether he could exercise equally good equally a gallery at selling his artwork. Renting a gallery infinite similar a shot eliminates the 50% committee on sales which most galleries charge. Plus if yous pose on your ain show, yous larn to curate the demo too determine what travel is hung too how it is displayed!
The rationale for using the Threadneedle Space is that it's a nifty place with adept footfall - plus it too has the spinoff of visitors who convey come upwards to run across the other exhibitions. It's too got a nifty hanging squad too the reception staff tin give notice handgrip the sales. Moreover equally FBA artists they're eligible for a discount on the weekly fee for the Threadneedle Space (£7k + VAT).
As Tim pointed out for 1 artist, fifty-fifty with a discount, that's soundless quite a hefty sum. However it makes much to a greater extent than feel if yous exercise a Joint Show with unopen to other artist. For example, it makes it rattling slowly to calculate how many paintings yous demand to sell to offset the costs of an exhibition too motion into profit. Plus 2 people tin give notice percentage the workload involved.
The rationale for their partnership for the demo was that they were of a similar age, their travel was sympathetic i.e. bold, colourful too painterly; their dependent plain affair was complementary. Plus they are both members of the ROI.
Once they had decided to exercise the demo - at the halt of August - they asked for a slot. They decided that they wanted to convey an exhibition at the same fourth dimension equally an fine art monastic tell generating a lot of traffic - too and thence they got this calendar week - which coincides with all the people visiting the start calendar week of the Annual Exhibition of the Royal Institute of Painters inwards Water Colours.
Asking for a slot sounds simple. The reality is that all proposals for shows - too the criterion of the artwork - are vetted yesteryear the Mall Galleries. Not everybody gets offered a slot.......
You tin give notice read nearly the metrics and rates associated with the dissimilar Spaces inwards the Gallery Hire brochure. Their Hire Rates include:
The Gallery rates page does non hollo the publicity side of things. However elsewhere inwards the brochure it makes clear that the your exhibition is included in
This is an Instagram icon from unopen to other demo inwards the Threadneedle Space yesteryear Andrew Stock, the ex President of the Society of Wildlife Artists.
Their hire rates exercise NOT include:
I've seen quite a few exhibitions inwards the Space at nowadays yesteryear FBA Artists too others too convey ever wondered what's involved inwards running your ain exhibition - too thence this calendar week I asked!
[Note: This post has been updated since start published final nighttime - I thought of a few to a greater extent than things to nation too demo when I woke up!]
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| Lachlan Goudie too Tim Benson with New Paintingsin the Threadneedle Space at the Mall Galleries continues until 28 March |
Motivation related to testing out whether he could exercise equally good equally a gallery at selling his artwork. Renting a gallery infinite similar a shot eliminates the 50% committee on sales which most galleries charge. Plus if yous pose on your ain show, yous larn to curate the demo too determine what travel is hung too how it is displayed!
 |
| Still Lifes yesteryear Lachlan Goudie too Landscape yesteryear Tim Benson |
As Tim pointed out for 1 artist, fifty-fifty with a discount, that's soundless quite a hefty sum. However it makes much to a greater extent than feel if yous exercise a Joint Show with unopen to other artist. For example, it makes it rattling slowly to calculate how many paintings yous demand to sell to offset the costs of an exhibition too motion into profit. Plus 2 people tin give notice percentage the workload involved.
The rationale for their partnership for the demo was that they were of a similar age, their travel was sympathetic i.e. bold, colourful too painterly; their dependent plain affair was complementary. Plus they are both members of the ROI.
 |
| Rocky Headland, Cap Spartel, Tangier Tim Benson VPROI £1,050 |
Asking for a slot sounds simple. The reality is that all proposals for shows - too the criterion of the artwork - are vetted yesteryear the Mall Galleries. Not everybody gets offered a slot.......
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| Aussie Dawn Tim Benson VPROI £2,700 |
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| (top) Love too Lies too (bottom) Obsession Lachlan Goudie ROI |
What the Threadneedle Space offers
You tin give notice read nearly the metrics and rates associated with the dissimilar Spaces inwards the Gallery Hire brochure. Their Hire Rates include:
- Air-conditioned galleries
- Alcohol Licence / Café / Cloakroom / Front of theatre staff
- Liaison with gallery management
- Lighting: perfect color rendering & depression energy
- Receptionist to respond visitor enquiries too procedure sales (although unopen to fine art societies I know who hire the North Gallery procedure their ain sales)
- Security for the artwork (this is non an insignificant line organisation for the creative somebody running a solo demo - it way yous don't convey to last in that place all the fourth dimension - too I convey known artists who convey lost travel when using non-gallery infinite elsewhere for exhibitions)
- Basic PA System / Use of LCD display covert too lighting / Wireless mesh connection
What publicity services are on offer
- the ‘What’s On’ department of the Mall Galleries’ website - which seems to hateful yous larn a page on the website for the resultant too listing on the principal events page equally either a electrical current or upcoming exhibition
- the vi monthly 'What’s On?' booklet - avidly read yesteryear Mall Galleries regulars too picked upwards yesteryear advertizement hoc gallery visitors (so long equally they render text too images inwards time)
- mentions of electrical current events on the Mall Galleries’ social media platforms (Facebook Page; Twitter; YouTube (make a video of your show!) Instagram and Pinterest)
I too checked with the Gallery's Publicity Officer too she confirmed the following:
- FBA members ONLY are able to convey their plant online on the Mall Galleries website - equally this is a privilege available to members (this service is non available to external hirers)
- News of exhibitions yesteryear external hirers tin give notice last included the E-newsletter that goes out to a mailing listing of over 17,500 addresses. The cost for a slot inwards an e-newsletter is £150 + VAT
- mail outs of flyers for external hirers is non offered
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| Third political party exhibitions are listed with the heart too soul exhibitions yesteryear the FBA Societies on the Mall Galleries website resultant page |
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| The actual Event Page on the Mall Galleries website - featuring heart too soul information plus all the paintings inwards the show |
This is an Instagram icon from unopen to other demo inwards the Threadneedle Space yesteryear Andrew Stock, the ex President of the Society of Wildlife Artists.
Their hire rates exercise NOT include:
- Commission. Artists volition last pleased to know that this is a "no commission" option - instead yous pay a fee for the hire of the infinite too gallery services. Essentially yous are paying for the overheads that the committee pays for - only inwards a dissimilar way which gives yous to a greater extent than command over your ain exhibition
- Mail out of whatever flyers for the hire of the gallery yesteryear 3rd parties
- Your Private View 'catering costs' - although I'm certain they tin give notice quote yous the prices their caterers offering for catering for a PV. However, inwards a small-scale infinite it's non hard to organise your ain spectacles hire too purchase inwards vino etc.
- VAT - this is ever additional to the fee. VAT on sales is non specifically mentioned inwards the brochure, soundless all sales via the Gallery are ever vattable inwards just the same way equally they are with whatever other decent gallery. That's because VAT is on gross turnover yesteryear the gallery too whatever decent gallery should ever last exceeding the VAT threshold on an annual basis!
The Threadneedle Space too has novel lighting organisation which has eliminated the slight mutual depression temperature blueish tinge associated with the start lighting system. The infinite at nowadays looks a lot warmer only the lighting is soundless neutral for the paintings.
What I similar nearly the infinite is that the paintings ever await adept inwards it - too the polished concrete flooring reflects the colours of the paintings!
For the tape I actually similar Tim's landscapes too Lachlan's flowers!
I recall getting together with a compatible beau creative somebody or a small-scale grouping of friends to explore belongings a demo inwards London - inwards the Threadneedle Space - is an absolute no-brainer given the location, footfall, gallery services too publicity machine on offer. Just too thence long equally yous are displaying start charge per unit of measurement paintings, prints, drawings too sculpture which are compatible with the infinite - too yous tin give notice larn a adept slot.
What I similar nearly the infinite is that the paintings ever await adept inwards it - too the polished concrete flooring reflects the colours of the paintings!
For the tape I actually similar Tim's landscapes too Lachlan's flowers!
Conclusion
I recall getting together with a compatible beau creative somebody or a small-scale grouping of friends to explore belongings a demo inwards London - inwards the Threadneedle Space - is an absolute no-brainer given the location, footfall, gallery services too publicity machine on offer. Just too thence long equally yous are displaying start charge per unit of measurement paintings, prints, drawings too sculpture which are compatible with the infinite - too yous tin give notice larn a adept slot.
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